In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: APAC ad sales to climb almost 6%; Consumers want to be able to text brands; Dentsu buys [...]

It has been touted as a simple and effective way to combat ad fraud; but ads.txt has reportedly hit some speed bumps in terms of adoption and deployment. Its lead campaigner IAB, however, says it will limit unhealthy industry practices [...]

ExchangeWire rounds up some of the biggest stories in the US/Canadian digital advertising space. In this week’s edition: Triton Digital integrates with MediaMath; Adelphic and DoubleVerify partner; Acxiom and 4INFO partner; Dentsu acquires Oxyma; Affinio raises Series B; and Swrve [...]

What is a 'chief quality officer' and why does ad tech need this new role? ExchangeWire speaks with Gorka Zarauz, recently promoted to the role of chief quality officer at Smart, about what his role entails and how the industry [...]

Brands are taking an increasingly tough stance on the quality of digital ad inventory, leading them to employ a variety of tactics and techniques to guarantee the value of the websites on which they advertise, writes Andy Evans, CMO at Sovrn, [...]

From directors to founders, vice presidents and C-level executives, women have played a part in the ad tech scene for years – yet often remain in the background at industry events. The diversity conference Ad Tech Inclusion Summit is now [...]

It’s a challenging time for traditional bricks-and-mortar retailers as they struggle with the weak economy, writes Danny Crowe, planning director at lifestage marketing company, TwentyCi, exclusively for RetailTechNews. Sources, including the British Retail Consortium, agreed that pre-Christmas spending was down in October and [...]

As the capabilities exist for marketers to target audiences one-to-one, there are certain roadblocks that limit the ability to grow these strategies worldwide. Writing exclusively for ExchangeWire, Keith Petri (pictured below), CSO, Screen6, explains the importance of a probabilistic data [...]

This week’s LATAM Roundup brings the disappointing numbers of the Brazilian Black Friday, which even though had an increase on sales, ended below market expectations; In Loco Media launches programmatic platform for OOH media trading; DynAdmic finishes 2017 with double-digit [...]