Reaching consumers with personalised marketing and relevant messaging is clearly the holy grail in advertising. But staying on top of the trends and changes across the industry are not just important to the advertisers and agencies, but also the companies [...]

Following Inneractive's recent launch of VAMP (Video Advertising Monetisation Platform), a tool to help mobile publishers compete with Google and Facebook, ExchangeWire speaks exclusively with Roni Anavi-Fass, VP product, Inneractive (a subsidiary of Fyber), to discuss why publishers need this [...]

ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Hugh Williams, senior data analyst, ExchangeWire. In this week’s edition: Premium publishers beat Facebook and Twitter for consumer trust; British Black Friday [...]

Marketers have been so focused on optimising customer experience across digital channels that they have neglected the need to be equally responsive on physical touchpoints. A survey by CMO Council revealed that 78% of marketers believed they could respond or [...]

UK advertising expenditure grew 3.7% year-on-year in the first half of 2017 to £10.8bn, the highest total for the first six months on record, according to the AA/WARC’s expenditure report. Mobile spending was up 38.1% across the six months, while overall [...]

TELETEST (AGTT), the consortium responsible for commissioning TV reach measurement in Austria, recently held a Screenforce Innovation Day to find the best audience measurement vendors for TV and digital measurement in the country. Verto Analytics was named the winner, with [...]

Brand safety is hugely important in the current climate of suspicion towards digital advertising. Frances McCann (pictured below), partner manager, Blis, discusses the three key pillars of brand safety which must be considered to minimise the risk to advertisers and ensure ads [...]

25 May, 2018 – put it in the diary. On this fateful day, the General Data Protection Regulation (GDPR) will come into full force. ExchangeWire breaks it down for those still in the dark. It’s hardly surprising that the mere mention [...]

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Alibaba to grow share of global ads; AU content agency acquires retail comms specialist; Singapore socio-political site [...]