Predictions 2026: A New Era for TV?
Predictions season kicks off with one of the hottest topics in media - the power of TV. What does our panel of industry experts think will shift in 2026?
Digest: Publishers Take Legal Action Against Meta Over Scam Ads; US Black Friday Sales Hit Record; New Ad Net Zero AI Usage Measurement
In today’s Digest, we cover publishers taking legal action against Meta over its serving of scam ads as well as the impact of this year’s Black Friday, with record online sales in the US while UK high streets saw slowing [...]
Adsquare’s Tom Laband on the Power of Location Data in a Privacy-First Programmatic World
ExchangeWire sat down with Tom Laband, CEO and co-founder of Adsquare, to discuss the evolution of location data in programmatic advertising. Adsquare Headquartered in Berlin and operating globally, Adsquare empowers advertisers to plan, buy, optimise, and validate programmatic campaigns using cutting-edge location [...]
