The mobile device has become an essential part of everyday life. From checking the latest news, communicating with friends and family on the move, to ordering your dinner to arrive for you once you get home. For an everyday user, [...]

In this week’s LATAM Roundup: The e-commerce market is expected to grow by 11% in the next five years, and Latin America is leading on speed, according to Worldpay’s latest report, reaching USD$118bn (£89.8bn) in 2021; DynAdmic launched its DynAdmic [...]

ExchangeWire bündelt jede Woche die wichtigsten Nachrichten aus der Region DACH. Diese Woche: BVDW kritisiert Coalition for Better Ads-Initiative und fordert europäische Interessenvertretung; Meetrics erweitert MRC-Akkreditierung; und Burda Forward weist ungültigen Traffic aus. BVDW kritisiert "Coalition for Better Ads”-Initiative Der offene Brief [...]

ExchangeWire Research reveals a universal lack of understanding about the complexities of the upcoming GDPR, pointing to a fundamental lack of preparation and severe risk of non-compliance. Insurance, finance and banking sector appear to be ahead of the curve; retailers [...]

Twitter, Amazon, and Alphabet have all beat analysts’ expectation, posting strong Q3 results. While both Amazon and Alphabet are looking to improve their foothold in Asia, Twitter has boosted its number of monthly average users (MAUs), and looks to be [...]

In her second week at Avocet, Sarah Slimani (pictured below) – a Durham graduate moving from a career in biotech to advertising technology – was asked to write an honest account of her first impressions of the programmatic space, which reads [...]

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Ad viewability score in UK improves; BVDW calls for European Chapter for CfBA; S4M and IAS partner; Digital bus ads by Exterion; [...]

In the face of the Google and Facebook duopoly, and squeezed margins, which models will survive? If you believe every ad tech naysayer in the industry, you will think ad tech is on its last legs. Many people see Facebook and [...]

The programmatic industry has been working towards more transparency by defining and implementing industry standards. However, there is more work to be done for a successful marketplace. Writing exclusively for ExchangeWire, Ryan Gauss (pictured below), EVP of Product, AerServ, explains [...]