Wayne Blodwell (pictured below), founder and CEO of The Programmatic Advisory, speaks with ExchangeWire about the service layer, the changing relationships between agencies and marketers, and the impact of the increasing prevalence of consultancies on these relationships. ExchangeWire: You’ve recently set [...]

ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Hugh Williams, senior data analyst, ExchangeWire. In this week’s edition: Europe a strong growth market for premium video; Marketers intimidated by mobile programmatic; [...]

GDPR – an abbreviation that, depending on the marketer, gets hearts racing or eyes rolling when heard. This is because marketers generally fall into two camps, those who fear GDPR will destroy their way of life (hence the quickened heartbeat) [...]

Blockchain is already changing the way global industries perform transactions and share data. And now, the IAB Tech Lab is kicking off a Blockchain Working Group to explore ways to leverage blockchain to improve efficiency and value realisation in digital [...]

As our reliance on artificial intelligence (AI) grows, so do expectations that computers will come up with solutions for increasingly complex problems. In order to sate our appetite for AI, deep learning is coming to the fore. This edition of [...]

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: India mobile ad spend to grow 85%; APAC game developers tap ads for better monetisation; AU OOH [...]

Ad fraud and brand safety issues associated with programmatic do exist, so ad-tech vendors need to step up and help Asia-Pacific marketers deal with it, instead of simply peddling their tools. According to a CMO Council study, 72% of brand [...]

ExchangeWire rounds up some of the biggest stories in the US/Canadian digital advertising space. In this week’s edition: QuanticMind raises Series B funding; TripleLift and TabMo partner; SpotX integrates with Amazon’s TAM; Veritone and iHeartMedia partner; TVadSync expends in the [...]

On 18 July, 2017, it was announced that Sizmek had agreed to buy Rocket Fuel in a proposed USD$145m (£110.4m) deal. The acquisition was completed on 8 September, 2017, and has placed Sizmek in a tech-agnostic position. ExchangeWire speaks with [...]

Tick - tock... Time is running out to get ready for the GDPR. The regulations are going to affect all companies, whether they store customer data or not. In this Q&A with ExchangeWire, Jennifer Roubaud (pictured below), VP UK/Ireland, Dataiku, [...]