Unless you’ve been living under a rock for the past year, you will be aware that marketing moguls like WPP’s Sir Martin Sorrell and former Publicis CEO Maurice Levy have been throwing down the gauntlet urging media owners and technology [...]

In this week’s Latin American Roundup: Adsmovil announced a partnership with the video ad company AdColony which will bring its Instant-Play solution, focused on high-definition programmatic video campaigns, to Latin America; Brazilian taxation for digital video campaigns is postponed to June [...]

ExchangeWire bündelt die wichtigsten Nachrichten aus der Region DACH mit Schlaglicht-Interviews aus der deutschsprachigen Programmatic-Szene. Diese Woche: Ippen Digital führt ads.txt ein; Digitaler Ad Spend vor allem von Retail getrieben; Ströer Digital übernimmt Mehrheitsbeteiligung an Yieldlove; und Fünf Fragen an Mario [...]

The amount of information at our disposal online is now immeasurable, creating new challenges for marketers competing for attention. But as Joel Christie, commercial director at Rocket Fuel, explains there is an intelligent way to make personal customer connections in [...]

The GDPR is on everybody's mind. But will it be effective in battling ad fraud? Erika Soliven (pictured below), marketing director, Sociomantic Labs, believes that the industry needs to take responsibility for the problem. In this Q&A with ExchangeWire, she [...]

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Programmatic video monetisation in Europe grows; Commitment to DOOH brand charter by JCDecaux; Triton Digital partners with Anghami; Marketo launches AI-powered engagement [...]

With the frenzy of dmexco now slowly beginning to dissipate, it's a good time to reflect on what the ad tech playground means to the industry and whether the industry conversations lived up to expectations. ExchangeWire invites some seasoned dmexco [...]

Header bidding has been transforming the digital advertising industry as it replaces the legacy waterfall system, which has been dominating media trading since the dawn of programmatic. By allowing the publisher to connect inventory to multiple ad exchanges at the [...]

ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: Paid TV continues its decline; Facial recognition could hinder iPhone sales; [...]

Will programmatic buying and selling replace the need for sales teams? No, of course it won’t. However, it will require a new set of skills to be honed, writes Paul Gubbins (pictured below), independent ad tech consultant, exclusively for ExchangeWire. Having [...]