Happydemics’ Baptiste Graffin on Brand Building, Brand Lift, and Performance
Happydemics' Baptiste Graffin joins ExchangeWire CEO Rachel Smith to discuss brand building, brand lift, and performance in APAC.
Digest: Publicis Acquires 160/90 to Expand Sports Marketing; Universal Music Gets €55bn Takeover Bid; Netflix Launches Kids Gaming App
In today’s Digest we cover Publicis acquiring 160/90 to expand its sports marketing capabilities and Ackman targeting €55bn takeover of Universal Music Group in bid to unlock value.We also look at Netflix launching a kids gaming app while an Italian [...]
When Ad Tech Sprinkles Fairy Dust…
Shirley is back, and this week's column looks at why sometimes special ingredients are there to drive the narrative, not the performance...
