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  • Spotify's Jana Jakovljevic Discusses Cross-Platform Advertising

    Filmed at ATS New York, this episode of TraderTalkTV features Jana Jakovljevic, head of programmatic solutions at Spotify. Here she gives a rare keynote presentation about the music streaming company’s role in the online ad industry and spoke for the [...]

  • Making Brand Advertising & Programmatic Work Together

    Earlier this year, at ATS NYC three industry veterans formed a panel to discuss the disconnect between brand advertising and programmatic. The panel included: – Anthony Rhind, CSO, AdForm – Mark Egan, chief client officer, Maxus Americas – Amanda Dean, Senior director programmatic [...]

  • How Data Unleashes Value in Programmatic Video

    Earlier this year, at ATS New York a panel of experts from the online video advertising field discussed the current state of the market and what the future holds. The discussion covered topics such as the need for publishers to [...]

  • A Review Of the Ad Tech Year

    Earlier this year, ExchangeWire hosted ATS New York. The day started with a fireside chat between ExchangeWire’s CEO, Ciaran O’Kane and Michael Rubenstein, president, AppNexus. The discussion focussed on the future of independent ad tech companies, how publishers are fighting [...]

  • IPONWEB's Nate Woodman Discusses Demand Side Attribution

    Earlier this year at ATS NYC, Nate Woodman, GM, demand solutions at IPONWEB gave a fascinating keynote presentation in which he discussed: incremental lift and demand side attribution, a topic the industry flirts with but never really dives into. His [...]

  • Navigating The Programmatic TV Landscape

    Earlier this year, at ATS New York, just weeks after Dish announced they are to offer a programmatic exchange for TV advertisers, Brian Stempeck, chief client officer at The Trade Desk gave a keynote presentation about how marketers should be [...]

  • How Programmatic Can Empower the Squeezed Middle

    The squeezed middle: mid-sized agencies looking to retain a position of strength in a challenging environment. How are they standing up against the increasing competition from larger agencies in an increasingly fragmented marketplace? ExchangeWire speak with Chris Le May (pictured [...]

  • Can Ad Tech Really Be an SaaS Model? And the Future of the Industry

    In a special edition of TraderTalkTV, we feature the ad tech SaaS panel from ATS London. In a wide-ranging conversation, an expert panel that included Terry Kawaja, Founder & CEO, Luma Partners; Bill Wise, CEO, Mediaocean; and Brian O’Kelley, CEO, AppNexus, [...]

  • How Ad Blocking Changes the Dynamic of Media Trading

    In this special edition of TraderTalkTV, we feature the explosive ad-blocking panel from ATS London 2015. In a spirited debate between a number of key players in the ongoing ad blocker drama, the panel discussed issues from the impact on the [...]