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  • Asean Mobile Video Marketers Must Stop Repurposing TV Ads

    Fuelled by increasing mobile adoption, mobile video ads have grown in prominence across Southeast Asian markets and advertisers in the region are eager to tap into this captive audience. However, brands currently resort to repurposing creatives developed for TV and [...]

  • What Do Ad Techs Expect For 2016 in Brazil and Latin America?

    In 2015’s last LATAM RoundUp we bring what some of the leaders of the ad tech scenario in Brazil and Latin America are expecting next year. We heard them about their main achievements in 2015 and what they forecast as the [...]

  • A Review Of the Ad Tech Year

    Earlier this year, ExchangeWire hosted ATS New York. The day started with a fireside chat between ExchangeWire’s CEO, Ciaran O’Kane and Michael Rubenstein, president, AppNexus. The discussion focussed on the future of independent ad tech companies, how publishers are fighting [...]

  • How Data Unleashes Value in Programmatic Video

    Earlier this year, at ATS New York a panel of experts from the online video advertising field discussed the current state of the market and what the future holds. The discussion covered topics such as the need for publishers to [...]

  • Making Brand Advertising & Programmatic Work Together

    Earlier this year, at ATS NYC three industry veterans formed a panel to discuss the disconnect between brand advertising and programmatic. The panel included: - Anthony Rhind, CSO, AdForm - Mark Egan, chief client officer, Maxus Americas - Amanda Dean, Senior director programmatic [...]

  • Jana Jakovljevic, Head of Programmatic Solutions at Spotify, Discusses Cross-Platform Advertising

    Filmed at ATS New York, this episode of TraderTalkTV features Jana Jakovljevic, head of programmatic solutions at Spotify. Here she gives a rare keynote presentation about the music streaming company’s role in the online ad industry and spoke for [...]

  • APAC Search Ad Spend Up 13%; India & China Fastest Growing Ad Markets

    In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: APAC search ad spend up 13%; India and China fastest growing ad markets; Facebook launches immersive mobile [...]

  • Lauren Nemeth, CRO at URX, Discusses How Deep Linking Works In Mobile Advertising

    Earlier this year at ATS New York, Lauren Nemeth, chief revenue officer at URX gave a refreshingly honest keynote presentation about the reasons behind her decision to leave programmatic after spending over seven years at AppNexus and Google combined. The [...]

  • APAC Mobile Marketers Must See Beyond App Development

    Mobile marketing is more than just about building apps to accompany campaigns, and advertisers need to start thinking about alternative ways to reach their audience. Rohit Dadwal, Asia-Pacific managing director for Mobile Marketing Association (MMA), is urging brands in the [...]

  • Why the Existential Crisis of Ad Tech is Overblown

    This is not a prediction piece. It is not even a listicle of half-baked predictions – cleverly disguised as a post – based on either some patchy M&A conversations I overheard in a bar, or my 'expert' insight. I am not [...]