The Power of Attention Metrics in the Digital Marketing Universe: Perspectives from Outbrain's Alex Cheeseman
"If no-one notices your advertising, everything else is academic". - Bill Bernbach Alex Cheeseman, head of enterprise at Outbrain, unravels the complexities of capturing attention in today's ever-changing media landscape, exploring emerging trends, tactics, and challenges in capturing audience attention and implementing attention [...]
Multi-Channel Advertising: The Path to Marketing Success
Change, something which has arguably always been at the centre of the advertising industry, has been more dramatic in recent years. The impending death of the third-party cookie has meant that marketers and tech vendors have had to reassess how [...]
Change, something which has arguably always been at the centre of the [...]
Paul Wright on how Uber is Engaging with Retail Media
Paul Wright, head of Uber advertising, UK and Ireland, outlines how Uber is exploring the nascent but exciting retail media space. In this VoxPop, Wright details: Uber's current position within retail media and across interconnected spaces The value of first-party data and how [...]
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