Amplified

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Categories:: AI & Machine Learning; Cookieless Targeting; Data Activation; Measurement, Attribution & Analytics; Media Buying; Performance Marketing Services
Website:: amplified.co
Email:: hello@amplifiedintelligence.co
Geography:: APAC EMEA North America
Location:
Specialism:

Articles

Predictions 2022: Media Buying & Brand Marketing

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PressBox

Amplified Intelligence Appoints Anneliese Urquhart as CEO

Amplified Intelligence Names Industry Veteran Barry Cupples as Newest Board Member

Amplified Intelligence & Spotify Collaborate to Measure Consumer Attention Across Advertising

Amplified Intelligence Adds Emotional Measurement Capabilities to its attentionTRACE Data Capture Tool

Amplified Intelligence Findings Reveal AR Captures Active Attention & Increases Likelihood to Buy by 53%

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Partnering with Amplified has enabled us to clearly demonstrate to brands how attention varies significantly between platforms and how Snapchat excels at driving deeper, more active engagement. These insights have become an invaluable tool for helping advertisers tailor creative, optimise media investment, and plan campaigns that maximise ROI and long-term brand impact.

— Abhishek Loumish, Group Manager, Marketing Science, Snapchat

Company description

Amplified is the global pioneer in human-led media measurement. Its platform, research services and data integrations enable brands and agencies to measure, predict and optimise real human attention - a proven metric that drives stronger business outcomes in advertising. Offering predictive planning tools, creative analysis and in-flight campaign measurement, Amplified delivers data-driven insights built on world-leading research and real behavioural signals. Trusted by global and local media leaders, Amplified is redefining media performance in the attention economy - turning attention from a buzzword into a strategic advantage.