Company description

Paapi is a new breed of ad measurement and performance optimisation platform - tackling the lack of transparency and actionability in current approaches, all while future-proofing for a privacy-first future. - Building a costed path to convert for each and every user - allowing brands to pinpoint what's working, and what’s wasting budget - Enabling activation of anonymised web audiences directly from those insights to cut waste and optimise spend - Automating performance recommendations and optimisations through modelling and an agentic AI workflow (coming soon)