#TraderTalkTV: Gurman Hundal, Media IQ Co-Founder, Discusses Ad Trading Strategy

In this edition of #TraderTalkTV, we invite Gurman Hundal, Media IQ Co-Founder, to discuss one of the company's typical ad trading strategy, and how a real-time trade is executed by Media IQ's analytics and trading team. Here, Hundal challenges the idea that an algorithm can deliver performance on its own, and outlines the importance of both tech and the trader in the optimisation process.

 

Ciaran O'Kane: Ciaran O’Kane is the CEO of WireCorp, the publishing holding group focused on the digital advertising, retail technology and gaming sectors.  He has worked in digital advertising over the last twenty years as a developer, digital marketer, ad operations provider, media monetisation specialist and senior sales executive.  He continues to write editorial for ExchangeWire on advertising technology, marketing technology and programmatic  - and acts as an advisor to a number of leading digital media companies in Europe.
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