#TraderTalkTV: Quantcast’s Phil Macauley Explains How Prospecting is Overlooked & Undervalued

In this week's #TraderTalkTV, Phil Macauley, EU Managing Director at Quantcast, discusses prospecting's benefits over pure retargeting in display. Why is prospecting overlooked in the path to conversion? Is there too much reliance on the bottom-of-the-funnel metrics? Mccauley outlines how prospecting can help agencies and brands.

Romany Reagan: Romany Reagan is executive editor at ExchangeWire. In the five years she's worked for the company, she's held a variety of positions in an editorial capacity. Romany holds a first-class honours masters degree in international journalism from City, University of London.
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