#TraderTalkTV: Quantcast’s Phil Macauley Explains How Prospecting is Overlooked & Undervalued

In this week's #TraderTalkTV, Phil Macauley, EU Managing Director at Quantcast, discusses prospecting's benefits over pure retargeting in display. Why is prospecting overlooked in the path to conversion? Is there too much reliance on the bottom-of-the-funnel metrics? Mccauley outlines how prospecting can help agencies and brands.

Romany Reagan: Romany Reagan is executive editor at ExchangeWire. In the five years she's worked for the company, she's held a variety of positions in an editorial capacity. Romany holds a first-class honours masters degree in international journalism from City, University of London.
Related Post
  1. Impact, Results, and Simplicity: The Wires Judges Share Their Thoughts On Crafting a Winning Entry
  2. UK Streaming Service Freely Launches; Amazon Ads Sees 24% Growth; Google Strengthens Ad Partnerships with Disney & Paramount
  3. Netflix Attracted 9.3 Million New Subscribers in Q1; X Loses Another Major Ad Partner; TikTok Launches Notes Amid Legal Troubles
Recent Posts
  1. OptiDigital’s Magali Quentel-Reme on Dynamic Price Flooring

    CEO and co-founder of OptiDigital, Magali Quentel-Reme, joins ExchangeWire CSO Ciarán O'Kane in front of…

    3 days ago
  2. Microsoft Advertising’s Joseph Merhej on the Importance of Privacy-First Marketing

    Ciarán O'Kane is joined at the whiteboard by Joseph Merhej, senior solutions architect at Microsoft…

    3 months ago
  3. Multilocal’s Fern Potter on How Curation is Benefiting Advertisers

    "We're not just after the quantitative components, but also qualitative." In this episode of TraderTalk…

    3 months ago
  4. Duration Media’s Brian Murphy on Reducing Emissions while Increasing Revenue

    In our latest TraderTalkTV video, we explore the intersection of sustainability and digital advertising with…

    5 months ago
  5. Lumen’s CEO, Mike Follett, on Attention as a Service for Advertising Outcomes

    In this episode of TraderTalk TV, Lumen's CEO Michael Follett, talks through the Lumen eye…

    5 months ago
  6. Digiseg’s Søren H. Dinesen on the Issues Currently Facing Publishers

    Søren H. Dinesen, CEO and co-founder of Digiseg, joins John Still for this episode of…

    7 months ago