by Romany Reagan on 21st Jun 2013 in TRADERTALK

In this week's #TraderTalkTV, Phil Macauley, EU Managing Director at Quantcast, discusses prospecting's benefits over pure retargeting in display. Why is prospecting overlooked in the path to conversion? Is there too much reliance on the bottom-of-the-funnel metrics? Mccauley outlines how prospecting can help agencies and brands.

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