#TraderTalkTV: How Search Data Can Empower Display Buys

In this week's #TraderTalkTV Dominic Joseph from Captify explains how the company's solution uses search intent signals to execute display buys. Here he explains how Captify aggregates search data from hundreds of intent-laden sites (ecommerce, search engines, verticalised publishers) across Europe, builds this raw data into segments or individual profiles using their own decision engine, and then executes programmatic buys on behalf of agencies and marketers. It is the fusion of search (arguably the greatest intent signal of them all) and display here that makes search retargeting such an interesting proposition for buy-side clients.