A Futures Exchange for Digital Advertising: Q&A with Lou Severine & Richard Bush, NYIAX

In a special episode of TraderTalk TV, coming from New York City, ExchangeWire CEO Ciaran O'Kane speaks with Lou Severine, CEO, and Richard Bush, chief product and technology officer, of NYIAX (New York Interactive Advertising Exchange) – a new exchange combining financial trading and advertising technology in one platform. Developed in partnership with Nasdaq, the platform will help advertisers and publishers buy, sell, and re-trade premium inventory.

In this episode you will hear:

- Why advertising needs a futures exchange, including the benefits of future contracts in advertising

- How publishers can leverage historical data to price the contracts

- How the exchange actually works and the fintech concepts being brought into the ad tech environment

- The benefits of NYIAX's partnership with Nasdaq

- The transparency potential that could be brought to the industry by a futures exchange

Lindsay Rowntree: Lindsay Rowntree joined ExchangeWire in 2016 as Head of Content, and after growing the team to include three full-time editorial staff, became Director of Operations in 2021. Her role includes managing the day-to-day operations of ExchangeWire's business functions, as well as the content and marketing teams, across ExchangeWire's suite of products, including its global conference series, ATS. Lindsay also features on stage at ATS events, as well as in ExchangeWire's audiovisual products, including The MadTech Podcast and TraderTalkTV. She previously held the role of director of search, UK at Starcom MediaVest Group, where she spent six years, providing her with extensive experience in digital advertising, performance marketing, data, technology, client servicing and media planning/buying.
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