Yahoo’s Simon Halstead on Next Generation Audiences and Context

In this latest episode of TraderTalk TV, Simon Halstead, vice president, exchange and supply international, Yahoo, joins ExchangeWire’s Lindsay Rowntree to explore their Next Generation Audiences platform, and the role that context will play when defining the future audience.

In this session, Halstead and Rowntree discuss:

– What the web currently looks like;

- How Next Generation Audiences works;

– The steps Yahoo are taking to ensure that consumers will benefit from ad targeting after the demise of the cookie;

- How the service provider utilises real-time signals to understand audience characteristics; and

– The conversation surrounding the value of context.