The global guide for the Ad Tech and Mar Tech industry

Company details

Smart

Categories:
Ad Exchange, SSP & Header Bidding Tech; Native; Publisher Ad Server
Website:
smartadserver.com
Email:
contact@smartadserver.com
Geography:
APAC EMEA LATAM North America
Location:
Specialism:

Press Box

Smart Expands to UK Market with Opening of London Office
Read article »
Programmatic Guaranteed: Smart is Now Activated Globally Within Google Display & Video 360
Read article »

Company description

Smart is the leading independent ad monetization platform built for premium publishers to serve demanding buyers. Our fully transparent platform and shared-interest business approach enables premium publishers and brands to get their fair share of ad value at every opportunity, on their terms. Publishers can act with certainty and have the control of all the variables for the right blend of transaction models, channels and formats while activating the right audience data for value path optimization.
Smart is a unique technology integrating multi-device AdServing and an SSP solution. It gives us the opportunity to serve the best impressions at the right moment and at the best price via direct or programmatic sales. Smart’s dedicated yield management team has helped us create a real strategy focused on value.
— M Publicité, Le Monde

Company articles

Using Semantics to Build Brand Trust: Q&A with Smart, Zebestof & Tradelab
Read article »