Today (4th September, 2025), VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform, announced a new programmatic partnership with leading advertising company ELAN Media, which operates premium DOOH inventory across Qatar's most sought-after locations.

The partnership spans ultra-premium shopping destinations and high-impact roadside locations including Mall of Qatar, Doha Festival City, Place Vendôme Qatar, and the Drive! roadside network. The inventory includes over 220 strategically placed digital screens across multiple formats, delivering millions of monthly impressions to diverse, affluent audiences throughout Qatar.

The Mall of Qatar serves as the State of Qatar’s first super-regional shopping centre, attracting 14.8 million visitors annually with an impressive 109-minute average dwell time and 440 QR average spends per visit. The venue offers over one hundred digital screens including Digital MUPIs, Digital Landmarks, The Pillars, and The Iconics.

Place Vendôme Qatar represents the pinnacle of luxury retail in Qatar, a mixed-use development combining retail, leisure, and entertainment. This destination features over 500 luxury retail outlets with 158-minute average dwell time and 940 QR average spend per visit. The venue attracts Qatar's most affluent audiences with 56% Qatari visitors and an average household income of 756,000 QR. The inventory includes 56 premium digital screens featuring The Spectacular, Digital MUPIs, Luxury displays, and Dancing Fountains positioned throughout the canal-side plaza and luxury shopping areas.

Doha Festival City, ranked among the top 20 malls globally, houses over 500 stores with 20 million annual visitors, spending 105 minutes of dwell time in the mall per visit. The venue features 58 digital screens across formats including Digital MUPIs, The Axis, Digital Landmark, The Runway, and The Torch.

Drive! Media operates Qatar's largest roadside screen network with 53 premium digital screens across 16 unmissable locations, delivering 20.6 million impressions per two weeks. The network targets key demographics with 9.41 million adult impressions and covers iconic locations including Al Masa, Corniche Mina District, The Gateway, and Lusail among others.

VIOOH, with its advanced technology platform and global footprint, seamlessly connects buyers and sellers in the DOOH space, offering a streamlined programmatic advertising experience.

"Our partnership with ELAN Media represents a landmark moment in the Qatar market, offering brands access to the most comprehensive premium DOOH network in the region. The combination of extended dwell times in premium retail environments and high-frequency roadside exposure creates exceptional opportunities for brands seeking comprehensive coverage across Qatar's most affluent audiences," said Gavin Wilson, global chief commercial officer at VIOOH.

"This partnership with VIOOH brings together our premium inventory across the country's most desirable locations with the global programmatic power of VIOOH. We're offering advertisers unprecedented access to Qatar's most valuable consumer segments. VIOOH's expertise ensures brands can leverage our comprehensive network with precision and efficiency," said Ibrahim Mohamed Hassan, managing director at ELAN Group.

Through programmatic buying, advertisers can benefit from enhanced flexibility, precision targeting, and improved efficiency, ensuring maximum impact and engagement.