Novicue’s SSP Delivers Remarkable Features with Real-Time Data Insights & Transparent Pricing
by on 10th Sep 2025 in News
Supply-side platforms (SSPs) have become a backbone of the ad tech ecosystem, enabling seamless connections between advertisers, publishers, and ad exchanges. SSPs have seen rapid growth in recent years, driven by the overall expansion of the programmatic advertising ecosystem.
Amid intense competition, a few SSPs have distinguished themselves in the ad tech space. Novicue’s SSP is a clear standout, built not only to connect the key players but also to deliver advanced capabilities that maximise value for advertisers and publishers alike.
With its advanced framework, Novicue’s SSP streamlines operations, elevates campaign outcomes, and unlocks long-term value for both sides of the ecosystem.
Some of the remarkable features Novicue’s SSP delivers with utmost transparency are:
Advanced targeting capabilities: From consumer brands to independent agencies looking to distribute ads, Novicue’s SSP provides advertisers with advanced targeting capabilities. They gain access to premium video and audio inventory, along with precise targeting that ensures ads reach the most relevant viewers—boosting engagement and conversion potential.
Real-time performance insights: One of the core features of the SSP is its ability to provide real-time performance insights, which are crucial for accurate campaign measurement and ongoing optimisation. Advertisers gain immediate visibility into audience behavior and demographics, enabling them to deliver highly personalised, time-sensitive ads with greater precision.
At the same time, publishers benefit from deeper insights into their ad performance, empowering them to make more informed, data-driven decisions for improved yield.
Custom private marketplace (PMP) deals: The SSP includes tools to build custom PMP deals that provide exclusive, invitation-only access to a curated group of high-quality advertisers for specific inventory. It also enables publishers to define unique terms and conditions for these deals, including agreed-upon rates, placement details, and contract lengths, ensuring stronger monetisation.
Transparent and upfront pricing: The pricing model emphasises transparency, with the platform offering detailed reporting that clearly outlines every expense. This includes a clear breakdown of media costs, platform fees, data charges, and third-party integrations, giving advertisers and publishers full visibility and budget accountability.
By combining transparency, accuracy, and efficiency, Novicue’s SSP empowers advertisers to maximise campaign performance and helps publishers unlock the full value of their inventory.
Together, these features redefine what advertisers and publishers can expect from an SSP in today’s programmatic ecosystem. Click here to know more about the exceptional features of Novicue’s SSP.
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