illuma Achieves Network Advertising Initiative Membership, in Recognition of its Privacy-First Targeting Technology
by on 30th Sep 2025 in News
illuma - the global AI company specialising in contextual advertising technology, has joined the Network Advertising Initiative (NAI), the self-regulatory organisation advancing best data practice, in recognition of its long-standing privacy-first credentials.
illuma has been pioneering AI-powered contextual solutions for advertisers since 2015. Its real-time scaling technology is used by brands and agencies to boost the results of digital ad campaigns by modelling new audiences based on live contextual signals. illuma is privacy-first by design and over the last decade has become a leading voice on alternative signals in the ecosystem.
Kelsey Kimball, SVP commercial at illuma, said: "illuma has been at the vanguard of privacy-friendly targeting technology for more than a decade, using AI and machine learning to understand user behaviours during live campaigns without needing to view, store or process personal data."
"Live contextual signals are more effective indicators of audience intent than out-of-date cookie data or other identifiers, so our technology was actually engineered as privacy-first for performance, long before GDPR, the CCPA or recent industry developments," she said.
"illuma is a particularly valued partner to so-called sensitive industries, such as healthcare, pharmaceutical, and gambling companies, as we work without relying upon identities. Many Fortune 500 companies across CPG, tech, and finance choose illuma because our contextual AI delivers superior performance while maintaining the highest standards of privacy that their brands demand," she said.
"As a team, we are dedicated to developing new technologies which advance ethical, transparent trading in support of the open web. So, we are honoured to join the Network Advertising Initiative and to have achieved this recognisable status for high ethical standards in the industry."
The NAI is the leading self-regulatory association for third-party digital advertising, bringing together companies that have been vetted through a thorough membership review process and that commit to high standards based on the NAI’s framework.
Leigh Freund, president and CEO of the NAI, said: "We’re thrilled to welcome illuma to the NAI membership. illuma’s leadership in contextual AI is helping advertisers achieve meaningful engagement while maintaining privacy protections and brand safety."
"illuma’s innovative approach to real-time campaign optimisation and brand-safe targeting reflects the values we champion at the NAI - transparency, accountability, and trust. We look forward to collaborating with illuma as part of our growing network of companies shaping the future of responsible digital advertising."
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