It’s the data-driven insight that is one of the key benefits to working with illuma; the campaigns allowed to significantly increase qualified reach and engagement.
Company description Illuma is a British AI company pioneering contextual solutions for enterprises since 2014. Its real-time scaling technology is used by brands and agencies to boost the results of digital ad campaigns. Meanwhile, broadcasters, publishers and online platforms use Illuma to organise, classify and categorise their inventory for commercial activation. Illuma was founded by publishing experts and computer scientists from Imperial College, UCL and Cambridge University. The company is based in London with additional offices in New York.