Kargo, a leader in delivering breakthrough omnichannel advertising solutions for global brands, has announced the launch of its innovative Social Echo format in India. Marking a significant innovation in the mobile advertising space, Indo Nissin, the makers of the iconic Top Ramen brand has come on board as the launch partner for this unique format.

Social Echo allows brands to seamlessly extend the life and reach of high-performing social media content by repurposing it into premium mobile web ad formats. These visually engaging, scroll-stopping creative assets originally designed for platforms like Instagram and Facebook, are dynamically adapted to run across Kargo’s curated network of trusted publisher environments, delivering impactful brand messaging in  the more controlled and brand-safe curated open web environment.

“With Social Echo, we’re offering marketers a way to unify their creative investment across channels taking the immediacy and energy of social media and amplifying it in high-quality, editorial environments,” said Nabajit Nath, Sales Director for Kargo India. “We’re proud to bring this format to India and excited to partner with Indo Nissin, a brand that understands the power of compelling storytelling across platforms.”

The upcoming campaign will see Top Ramen’s existing social creatives transformed into mobile-first ad units designed for high attention and brand recall. The move underscores Indo Nissin’s continued focus on innovative, audience-centric marketing strategies in a rapidly evolving digital landscape.

“At Indo Nissin, we’re constantly looking for new ways to deepen engagement with our consumers,” said Varun Oberoi, Vice President of Marketing at Indo Nissin. “Social Echo gives us a smart, efficient way to scale the creative impact of our social content while maintaining quality and relevance across new environments. It’s a fresh approach that aligns perfectly with our brand’s digital ambitions.”

Social Echo arrives at a time when brands are increasingly seeking to do more with less maximising the performance of existing assets while navigating growing privacy expectations and rising creative production costs. The format enables marketers to maintain message consistency while broadening their reach beyond walled gardens, capturing audiences in high-trust environments where attention and intent are higher. This launch also reflects Kargo’s continued investment in the Indian market, where mobile consumption is soaring and advertisers are demanding more transparent, creative-led, and performance-driven solutions across the full spectrum of devices and content formats.

Kargo

Kargo is a global omnichannel ad tech platform headquartered in New York, delivering full-funnel advertising solutions across mobile, desktop, and TV. As a fully transparent SSP with an exclusive publisher network, Kargo combines cutting-edge technol...

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