AdPlayer.Pro, an international provider of SaaS video advertising solutions, has rolled out significant upgrades to the company’s video ad platform functionality.

According to the announcement, the latest enhancements particularly include new targeting and whitelisting capabilities, aimed at boosting video ad campaign performance across the audience-rich CTV and mobile in-app environments.

Namely, the newly added options enable targeting advertising demand by bundle ID and device type, along with whitelisting selected domains, which helps ensure online video ad delivery on the right screen and in the most relevant context.

As Natalie Romankina, CEO of AdPlayer.Pro, emphasised, the recent updates provide strategic value to the company’s business partners, particularly when it comes to programmatic ad campaign performance, where refined demand-side targeting plays a crucial role in driving user engagement with the ads. 

"As preliminary results clearly demonstrate, the use of new targeting features has a positive impact on the overall video ad campaign performance, which is why we expect them to be widely adopted by our platform users in the near future," she added. 

In addition to the release of new targeting capabilities, in late September 2025, AdPlayer.Pro also introduced new SChain integration options, helping its customers to streamline bidding dynamics in programmatic auctions, particularly with multiple oRTB and/or Prebid buy-side partners involved.

According to Ms. Romankina, the use of new, more granular SChain config capabilities can definitely help optimise programmatic campaign performance, ensuring higher revenue results for supply-side companies, while delivering the desired ROI outcomes for advertisers as well. 

For more information about AdPlayer.Pro’s video ad platform functional capabilities, please visit https://adplayer.pro/enterprise or email us at business@adplayer.pro.

AdPlayer.Pro

AdPlayer.Pro is a global provider of outstream video advertising tech solutions, including ad-enabled video player technology and a robust video ad server with scalable white-label capabilities....

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