Kargo & Vudoo Unite to Deliver Scalable, Shoppable Ad Formats Across Premium Publisher Environments

by ExchangeWire PressBox on 28th Oct 2025 in News

Vudoo, a global provider of commerce media technology, and Kargo, a leader in delivering breakthrough omnichannel ad solutions across premium publishers for global brands, have announced a strategic partnership that makes scalable, shoppable advertising experiences accessible across leading digital environments.

The alliance represents a key moment in the evolution of commerce media, shifting it from early innovation to a core, full-funnel capability for brands and agencies. Together, the two companies are making it possible to activate interactive, shoppable ad formats at scale seamlessly within premium, brand-safe publisher ecosystems, linking inspiration and purchase in a single moment.

From creative engagement to commercial impact

By integrating Vudoo’s commerce media technology into Kargo’s premium advertising exchange advertisers can now deploy high-impact creative that not only captures attention but drives measurable action and conversion. Kargo’s AI-powered ad formats span display, CTV, video, mobile, and social, delivering omnichannel reach and precision targeting across premium, brand-safe environments. Its cookie-less, privacy-first solutions allow brands to connect with consumers safely and effectively, maximising engagement and impact. With no extra lift required, advertisers can traffic campaigns through Kargo as they normally would, simply selecting Vudoo’s commerce solutions to add shoppable capability to their chosen formats.

This collaboration gives agencies and advertisers an efficient way to launch, measure, and optimise commerce-enabled campaigns, making every Kargo ad format shoppable, bridging the long-standing gap between brand-building and performance marketing, while leveraging Kargo’s unique ability to combine creativity, scale, premium inventory, and precision targeting

Cam Dinnie, COO, Kargo APAC, said: "Our partnership with Vudoo allows Kargo to extend premium creative, advanced targeting, and brand-safe inventory into scalable shoppable experiences, helping brands reach the right audiences in the right context, at scale and in a privacy-first way. This partnership strengthens Kargo’s commerce media solutions,empowering brands to drive deeper consumer engagement and deliver meaningful commercial outcomes."

Nick Morgan, founder & CEO, Vudoo, said: "Commerce media isn’t a trend. It’s the future of how brands build relationships and drive measurable outcomes. Our partnership with Kargo represents a pivotal moment in making shoppable experiences accessible and scalable across premium, high-attention environments. The next era of advertising will be defined not by impressions, but by interactions that lead to outcomes that enable commerce everywhere."

Paul Blackburn, chief growth officer, Vudoo, said: "What excites us about this partnership is the scalability it brings. Kargo’s rich media formats give advertisers impact, reach, and context in online content environments, while Vudoo’s technology adds outcomes with the ability to turn creative into a digital shopfront. Together, we’re making commerce media a practical reality for agencies, retailers, and brands who want to connect inspiration with transaction in a single moment."

Redefining how media drives outcomes

The partnership underlines a broader industry transformation where creative accountability, data integrity, and commercial performance converge. By embedding commerce functionality directly into premium ad formats, Vudoo and Kargo enable agencies and advertisers to measure the full customer journey from engagement to transaction, within the same campaign ecosystem.