Teads Partners with Google TV™ to Expand CTV HomeScreen Availability Globally
by on 6th Feb 2026 in News
Teads, the omnichannel outcomes platform, has partnered with Google TV to expand its connected TV (CTV) HomeScreen ad inventory significantly. This strategic partnership gives brands access to one of the most prominent, high-attention placements on connected television, appearing as the first visual impression on Google TV devices across major global markets, including the Asia-Pacific region.
With Google TV Masthead, advertisers get access to a large, engaged audience in a premium viewing environment. Google TV brings together 400,000+ movies, shows, and more from across 10,000+ apps, so they’re in one place; and with personalised profiles and recommendations, everyone’s experience is customised for them. These innovations make content discovery more intuitive and conversational, creating an even more valuable moment for HomeScreen placements to capture attention.
The expansion is particularly significant across Asia-Pacific (APAC), where CTV adoption continues to accelerate, and streaming has become a primary mode of content consumption. Markets such as Australia, New Zealand, Japan, India, South Korea, Taiwan, and Southeast Asia represent strong growth opportunities for brands seeking to reach highly engaged, premium audiences through large-format, high-impact HomeScreen placements.
"Our partnership with Google TV is designed first and foremost to drive impact for our clients," said Simon Klein, SVP commercial strategy CTV at Teads. "Google TV offers exceptional reach and premium supply, and by pairing that with Teads’ creative and omnichannel capabilities, we’re able to bring brands a unique entry point that doesn’t just reach viewers - it commands attention and delivers premium quality."
To help brands get the most value from premium placements, Teads pairs its media with the creative innovation of Teads Studio, our in-house team focused on optimising storytelling across screens. As pioneers of 3D creative formats on the CTV HomeScreen, Teads Studio turns standard video assets into dynamic, interactive experiences that boost attention and recall. One example is our work with Michelin on the “Motion for Life” campaign. BETC (Michelin’s creative agency), guided by Teads Studio, leveraged the HomeScreen’s high-impact canvas to build a 3D creative execution. The results were strong, delivering +7 percent brand favourability, +8 percent perception of safety, and +6 percent brand consideration, proving that pairing high-quality creative with premium CTV environments delivers meaningful brand impact.
To date, Teads has had more than 4,000 CTV HomeScreen campaigns successfully activated since its launch in 2023. HomeScreen inventory reaches 500m+ unique devices, and campaigns have been run by premium brands globally, including Cartier, Nestlé, and Air France.
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