Blasto Ad Tech Ecosystem Releases 2025 Results Focused on Supply Control & DSP Launch
by on 9th Feb 2026 in News
Blasto, a global programmatic advertising ecosystem, has reported its 2025 operational results, outlining platform developments across demand-side tooling, verification infrastructure, and service innovations, as well as the launch of a new DSP offering designed for small and mid-sized agencies.
According to the company, 2025 marked a deliberate shift from surface-area expansion to workflow clarity, controllability, and measurable supply quality, reflecting buyer demand for tighter SPO outcomes, reduced auction noise, and consistent policy enforcement across mobile app and CTV environments.
As part of these efforts, Blasto introduced a DSP designed for small and mid-sized agencies that typically face barriers such as high minimums, complex integrations, and opaque fee stacks. The DSP emphasises access to premium supply pathways without requiring enterprise-scale budgets or heavy technical overhead.
The programmatic ecosystem also expanded and embedded its verification and monitoring capabilities via deeper integrations with HUMAN, following the existing collaborations with Pixalate and MediaTrust. These tools are now embedded across Blasto’s programmatic infrastructure to support fraud detection, app-level compliance, privacy validation, and supply quality assessment.
During 2025, the company allocated part of its rebranding budget to functional platform and service changes. The work focused on clarifying demand and supply workflows, formalising service ownership, and reducing ambiguity during onboarding and campaign execution. As a result of these service-layer changes, Blasto was shortlisted for Best Customer Service at VideoWeek.
"In 2025, our priority was to align platform behaviour with emerging industry standards around transparency, verification, and supply accountability," said Oleksii Sakhno, CEO of Blasto. "By tightening supply paths and embedding verification as a default layer, we aimed to support a market where participation is governed by consistent rules rather than fragmented implementations."
As part of its ecosystem development, Blasto also expanded its network of technology and demand-side partners to support broader buying and activation use cases across programmatic environments. New and expanded partnerships during the year included collaborations with Receptiv, StrongMetrics, Odeeo, Magicbid.ai, PERFORMENA, Ads Interactive, Epsilon, Adipolo, SelectMedia, Voise Tech, and Smoot.
Looking ahead, Blasto stated that its 2026 roadmap will continue to prioritise ecosystem connectivity, supply discipline, and operational transparency.
Advertisers, agencies, and supply partners interested in reviewing Blasto’s 2025 platform updates can visit https://blasto.ai/ or email us at support@blasto.ai.
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