MM Creative Agency Optimises its Clients’ Consent Management in the Netherlands with Axeptio
by on 18th Feb 2026 in News
Axeptio, a consent management platform (CMP), is supporting MM Creative Agency, a digital agency based in the Netherlands, in optimising consent collection for its clients.
To address its clients’ privacy challenges without adding friction to their digital journeys, the agency recently upgraded its consent management strategy. In a demanding regulatory environment marked by increased scrutiny from the Dutch Data Protection Authority (Autoriteit Persoonsgegevens – AP), which has recently stepped up inspections of cookie banners, and with data playing an increasingly critical role in marketing performance, the agency was looking for a solution capable of reconciling compliance, user experience, and marketing efficiency.
By deploying Axeptio, MM Creative Agency has been able to leverage extensive visual customisation capabilities to adapt consent banners to each client’s brand identity and marketing objectives, while ensuring access to a solution that can evolve alongside the regulatory framework.
"The cookie banner is a visible element. Being able to customise it in detail — images, logo, text, colours, buttons, and now even video — is essential to remain aligned with the site’s identity."— Evert den Toom, account manager, MM Creative Agency.
This collaboration illustrates how consent management can become a strategic lever for digital agencies, combining regulatory compliance with marketing performance.
"For us, the CMP is part of the website experience. With Axeptio, it feels like there is stilla lot more we can build on." — Evert den Toom, account manager, MM Creative Agency.
Read the full case study here.
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