Dig-In Deliver A 'Refreshing' Start to Uni Life
by on 23rd Feb 2026 in News
Student sampling experts Dig-In have created the ultimate 'Refresher' bag - delivered to 200,000 students across the UK. The branded totes included: Coca-Cola Zero Sugar and Coca-Cola Original Taste cans, Bazooka Candy and Juicy Drop bags, Costa Coffee RTD Latte and Caramel samples, Warrior Creatine and Electrolytes sachets, and a Back Market promotional offer alongside branded merchandise.
The campaign offered each brand a powerful opportunity to connect directly with students by placing products straight into students’ hands - driving awareness, trial, and brand affinity at the exact time when purchasing decisions are being reset.
With 200,000 physical touchpoints nationwide, 'Refresher' reinforced Dig In’s position as a leading partner for brands looking to engage the UK student market in an authentic and measurable way.
76% of the students surveyed indicated that they eat sweets at least once a week, so this campaign was particularly insightful for Bazooka Candy, which had already harnessed this audience during a previous campaign during Freshers Week, where they placed 8 different samples into 50,000 bags. Interestingly, 80% of the recipients hadn’t tried the product before the campaign, but after receiving the samples, 82% were 'very' or 'somewhat' likely to try the product again.
So, for this new campaign they trialled two different products and placed Bazooka Candy and Juicy Drop packs into 200,000 bags. But this campaign didn’t just put Bazooka into students’ hands — it sparked real conversations, authentic recommendations, and long-term intent to purchase. Ultimately partnering with Dig In gave Bazooka unrivalled access to verified insights, authentic student voices, and measurable impact.
Dig-In is changing how students can be reached. Each campaign includes product delivery, campaign feedback, and optional segmentation or targeting. Brands choose their audience, customise their experience, and receive results fast. This can be segmented by university, region, course, and lifestyle profile with targeting that allows for behavioural, psychographic, and time-of-year targeting — without relying on cookies or predictive guesswork.
The start of university is a once-in- a lifetime cognitive window where students are forming habits and making their first major purchase decisions which makes them open to new categories, behaviours and new brands.
University is all about stepping out on your own, creating 'first-time' memories and establishing new routines. Being part of a bag gifted within important points of student life is the ideal route to guide brands like Bazooka into the hands of those who will use it most.
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