Latest Stories

• The Stack: Global OOH to Surpass USD$40bn in Revenue; Uber Turns its First Profit

  2 years ago News

  

  This week: everyone's quids in! In a week where the UK was plagued by rain (hello, August!), things looked bright for a number of players in ad tech, including Uber, who announced it had turned a profit for the first time [...]

• ExchangeWire on UK Ad Spend, Linear TV's Decline, and DoubleVerify Buying Scibids

  2 years ago Podcast

  

  On this week's episode of The MadTech Podcast, ExchangeWire CEO Rachel Smith and CSO Ciarán O'Kane join head of content John Still to discuss the AA/WARC's revised ad spend forecast, the future of TV as linear declines, and DoubleVerify's acquisition [...]

• The MadTech Sketch: How Commerce Media is Grabbing Ad Share

  2 years ago News

  

  In ExchangeWire’s latest MadTech Sketch, Ciarán O’Kane looks at why commerce media is having a moment, and what a successful commerce media business looks like. Uber announced this week that it is now “profitable”. Yes, after 13 years of huge investment [...]

• Uber Reports First Operating Profit; Meta May Introduce Ad Opt-In for European Users

  2 years ago News

  

  In today's ExchangeWire news digest: Uber makes an operating profit for the first time in the company's history; Meta may introduce ad opt-in for Instagram users in Europe; and social media drives sales for a quarter of UK small businesses. Uber [...]

• Global OOH Forecast to Surpass $40bn; DoubleVerify Buys Scibids for $125m

  2 years ago News

  

  In today's ExchangeWire news digest: new research indicates global revenue for OOH could exceed USD$40bn (~£31bn) this year; DoubleVerify to takeover Scibids in a USD$125m (~£97.2m) deal; and retail media captures a growing share of ad spend. Global OOH revenue to [...]

• 1-Year High for Roku Shares; Shopify Enhances Use of Generative AI

  2 years ago News

  

  In today’s ExchangeWire news digest: Roku shares jump to a 1-year high following a positive quarterly forecast; Shopify expands its use of generative AI; and Xandr announces a ban on political ads. Roku stock surges by 30% Roku saw shares hit [...]

• Meta Reports Ad Revenue Growth; Netflix Restructures Ad Partnership with Microsoft

  2 years ago News

  

  In today's ExchangeWire news digest: Meta doubles down on metaverse spend as ad business shows recovery; Netflix reworks its ad partnership with Microsoft against sluggish sales; and THG buys freesheet City A.M. Meta sees ad business rebound Social media giant Meta has [...]

• Hearing APAC Out: Key Audio Trends Shaping the Region

  2 years ago News

  

  With ad spend in the digital audio advertising market projected to reach US$2.23bn (~£1.74bn) this year, the Asia-Pacific region has been witnessing an impressive surge in digital audio consumption over the past few years. With the proliferation of smartphones, faster [...]

• The Stack: Tech Giants Unite to Regulate AI; X Corp Offers Discounts to Woo Advertisers

  2 years ago News

  

  This week: Google, OpenAI, Microsoft, and Anthropic launch a new initiative to regulate AI, X Corp cuts ad prices by up to 50%... AI dominated the tech industry once again this week, which opened with reports that OpenAI's head of trust [...]

• Mediahub’s Erfan Djazmi on AI Safety Promises, Indonesia’s New Crypto Exchange, and NFTs

  2 years ago Podcast

  

  On this week's episode of The MadTech Podcast, Erfan Djazmi, chief digital officer EMEA at Mediahub, joins ExchangeWire editorial lead Mariam Ahmad and head of research Mat Broughton to discuss US AI leaders' safety commitments, Indonesia's new crypto exchange, the [...]