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Leveraging Attention for Full-Funnel Marketing with DoubleVerify
In this exclusive Q&A, Valentina Giolo, senior Southern Europe business director at DoubleVerify, outlines how marketers are currently leveraging attention, how success is being measured, and how the industry can better utilise the category as it develops. How is attention currently [...]
X Corp Cuts Ad Prices to Win Back Brands; Google, Microsoft Partner to Regulate AI
In today's ExchangeWire news digest: Elon Musk's X Corp. offers special discounts to woo advertisers; Google, Microsoft, OpenAI, and Anthropic launch a new initiative to regulate the development of AI; and Amazon proposes new measures to appease the UK's CMA. X [...]
Sound & Vision: The Intersection of Audio and Video
Audio and video have experienced exponential growth in recent years, with no signs of slowing down: between 2022 and 2023, global podcast listeners swelled by over 40 million, while the global video market is forecast to grow at a CAGR [...]
UK Promises Tighter Rules for Online Ads; Temu Enters South Korean Market
In today's ExchangeWire news digest: UK government pledges new rules to regulate the online advertising industry; Temu furthers its global expansion by entering the South Korean market; and new research finds that Smart TVs are becoming the central source of [...]
Indonesia Opens Crypto Exchange; OpenAI Trust Chief Stands Down
In today's ExchangeWire news digest: Indonesia's commodities regulator announces the launch of a new crypto exchange; OpenAI's head of trust and safety steps down; and Apple may pull FaceTime and iMessage from the UK if changes to surveillance laws proceed. Indonesia [...]
Netflix Pulls Plug on Cheapest Ad-Free Plan; Meta Snubs News on Instagram, Threads
In today's ExchangeWire news digest: Netflix pulls its "Basic" plan from several markets; Meta shuns news content on its social platforms; and Alibaba pours millions into Lazada. Netflix cans “Basic” plan Netflix’s cheapest ad-free subscription is no longer available in the UK, [...]
The Stack: Musk Launches AI Start-Up as ARK Cuts Stake in Twitter
This week: Elon Musk enters AI race with xAI, ARK writes down its stake in Twitter... Another dicey week for some big names in the tech industry. In the latest episode of the Elon Musk experience, the billionaire announced the launch [...]
Bountiful Cow’s Adam Foley on xAI, Microsoft-Activision, and a Disney TV Sale
On this week's episode of The MadTech Podcast, Adam Foley, CEO of Bountiful Cow, joins ExchangeWire staff writer Hannah Dillon and head of content John Still to discuss new AI start up xAI, the latest updates on Microsoft's planned acquisition [...]
The Battle for Attention: Capturing and Retaining Audiences with Outbrain
As digital marketers clear through the clutter and craft a resonating brand message, they hope to capture the most precious and fleeting element of all - attention. Amidst a dynamic data landscape, publishers are on the lookout for fresh approaches to [...]
IPA Bellwether Q2 2023: Record Sales Promotions Drive Marketing Growth
The IPA Bellwether Report Q2 2023 is once again an intriguing mixed bag of statistics on UK marketing budgets. Firstly, the good news: following a sharp increase in the previous quarter, spend continues to climb, having risen 6.4%. This has [...]
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