Latest Stories

• Digest: TikTok and Reddit Under Privacy Scrutiny; Only 23% of Agencies Happy with the Creative Approval Process

  5 months ago News

  

  Today's digest looks at TikTok and Reddit coming under the scrutiny of the UK's Information Commissioner's Office, trouble in the creative development process, and new updates from Google. TikTok and Reddit Under Privacy Scrutiny  TikTok and Reddit are two of the [...]

• NumberEight & iion Forge Strategic Partnership to Revolutionise Brand Engagement Across Gaming

  5 months ago News

  

  NumberEight, a leader in ID-less data solutions, is excited to announce a new strategic partnership with IION, a prominent player in gaming, aimed at redefining audience curation within the gaming sector.  This collaboration utilises NumberEight’s advanced demographic solutions to curate iion's [...]

• Seedtag Appoints ex-Evening Standard CCO James White as UK Commercial Director

  5 months ago News

  

  Seedtag, the global leader in contextual advertising, has today (March 3rd, 2025) announced the appointment of James White, previous chief commercial officer at the Evening Standard, as its new UK commercial director. Bringing over two decades of experience to the [...]

• "AI-Driven SPO is Reshaping Programmatic Efficiency": Interview with Amir Sharer, CEO of BRAVE

  5 months ago News

  

  We sat down with Amir Sharer, CEO, BRAVE to discuss the evolving role of AI-driven supply-path optimisation (SPO) in programmatic advertising. He shares insights on how AI enhances bid efficiency, transparency, and ROI, while also addressing challenges like bid duplication, [...]

• Digest: Streaming Soars as Linear Dips

  5 months ago News

  

  In today’s Digest news: Paramount’s Linear Revenue Dips as Streaming Sales Soar; One Billion Monthly Users Consuming Podcasts on YouTube; Digital Rights Activists File Complaints Over Meta’s Targeted Ads  Paramount’s Linear Revenue Dips as Streaming Sales Soar Paramount’s linear TV unit [...]

• Displayce Becomes the First Advertising Platform to Use Generative AI to Create Personalised DOOH Strategies

  5 months ago News

  

  Displayce, the European leader in programmatic digital out-of-home (DOOH) advertising, marks a new milestone by becoming the first specialised platform to integrate generative artificial intelligence for recommending personalised DOOH strategies. After a year of research and development, Displayce is launching [...]

• Brand Metrics Partners with Hearst UK to Strengthen Brand Measurement

  5 months ago News

  

  Hearst UK has announced a strategic partnership with Brand Metrics, a global leader in brand lift measurement technology. The partnership marks a significant milestone in Hearst UK’s commitment to delivering enhanced advertising accountability and effectiveness to its valued advertisers and agencies.  Brand [...]

• ExchangeWire on AI Protests; YouTube TV Measurement; and Media Pulse Findings

  5 months ago Podcast

  

  On this team episode of the MadTech Podcast, head of marketing Grainne Reid makes her debut (alongside a funky new theme tune), joined by head of content John Still and research lead Mat Broughton to discuss the latest in media [...]

• The Stack: Streaming TV On a Roll?

  5 months ago News

  

  This week on The Stack: TV developments; today's MadTech Daily A busy week in TV this week, 100 years (plus one month) since John Logie Baird first televised ventriloquist dummies to Selfridges shoppers. Joint industry currency (JIC) Barb announced that it [...]

• What Will Define the Future of Publishing?

  5 months ago News

  

  How can the publishing industry overcome the myriad challenges it faces? Writer Avya Chaudhary takes a look... AI, big tech and social media are battering publishers from all sides. With walled gardens, the open web, and programmatic solutions gaining ground, will [...]