Latest Stories

• AUDIENCES Proves Model for Pharma, Life Sciences & Medtech with Major Global Client Win

  9 months ago News

  

  AUDIENCES, the industry’s answer to data privacy and security first-party data activation, swoops to win a global contract to support Becton Dickinson in driving advertising excellence.   Pharma, life sciences, and medical technology verticals have long had an unmet need, to safely [...]

• MGID Maintains its Stellar Growth Trajectory with a Strong H1 Performance

  9 months ago News

  

  MGID, the global advertising platform, has seen its investment in headcount, technology, and partnerships pay dividends as it delivered a strong H1 business performance, all supported by its ongoing international expansion.  Opening up new markets and revenue opportunities across North and [...]

• Perplexity AI Usage Increases Sevenfold Since January; Snapchat Simplifies Ad Campaign Setup; Tesco Launches Digital Passports in Sustainability Push

  9 months ago News

  

  On today’s news digest: Perplexity AI Usage Increases Sevenfold Since January; Snapchat Simplifies Ad Campaign Setup; Tesco Launches Digital Passports in Sustainability Push Like several other startups in the AI space, Perplexity AI is seeing enormous growth. Both its usage and [...]

• GARM Gone; Amazon Partners with TikTok and Pinterest; Epic Games and Spotify Speak Out Against Apple’s Revised DMA Compliance Plan 

  9 months ago News

  

  On today’s news digest: GARM Gone; Amazon Strikes E-Commerce Deals with TikTok and Pinterest; Epic Games and Spotify Speak Out Against Apple’s Revised DMA Compliance Plan  Last week, X lashed out at the World Federation of Advertisers (WFA) and those associated [...]

• Azerion Appoints George Evans as Head of Curation UK

  9 months ago News

  

  Azerion, one of Europe’s major digital advertising and entertainment media platforms, has announced the appointment of George Evans as head of curation. In this new role, Evans will spearhead the company’s curation function, with a focus on implementing curated deals, [...]

• Signifly’s Jamie Vaughan on Google’s Search Monopoly, Amazon’s Sales Prediction Miss and Snapchat’s Ad Revenue Performance 

  9 months ago Podcast

  

  In this week’s MadTech Podcast episode, Aimee Newell Tarín is joined by Mat Broughton and Jamie Vaughan, Commercial Director at Signifly to discuss the latest in media, marketing and technology.  They examine what could happen next for Google following its recent [...]

• Sportskeeda Trusts Opti Digital to Boost Their CPMs

  9 months ago News

  

  Opti Digital, the ad tech platform that helps media publishers optimise their revenues, continues to expand its presence, in both the European and North American markets. Amid a series of announcements regarding new clients, the ad tech company now reveals [...]

• The Stack: Google Named a Monopoly; X Against Advertisers; TikTok Lite Terminated in EU

  9 months ago News

  

  This week on The Stack: Google Named a Monopoly; X Against Advertisers; TikTok Lite Terminated in EU; Today's MadTech Daily Podcast This week was shaped by more Google-related breaking news – the tech titan lost its recent antitrust case with [...]

• Nexxen Expands Vevo’s Programmatic Footprint Through New Partnership

  9 months ago News

  

  Nexxen, a global, unified advertising technology platform with deep expertise in video and connected TV (“CTV”), today (August 8th, 2024) announced a partnership with Vevo, the world’s leading music video network. By partnering with Nexxen’s supply-side platform, Nexxen SSP, Vevo [...]

• Hawk, an Azerion Company, Selects Veritonic for Audio Attribution

  9 months ago News

  

  Veritonic, the industry’s comprehensive audio research and analytics platform, announced today (August 8th, 2024) that Hawk (an Azerion company), a leading European player in digital omnichannel advertising, has selected Veritonic’s Audio Attribution solution to enable users of their platform to [...]