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Yahoo Cuts 15% of Staff in Anaemic Fourth Quarter
Yahoo's big news to Wall Street, in its Q4 earnings, was the announcement that it is cutting 15% of its workforce; and looking to reduce costs by USD$400m (£277.6m) by the end of the year. Its Q4 results were in [...]
Questions APAC Firms Should Ask Before Investing in DMPs
Can APAC firms dedicate resources to own and run their own DMPs? How much value will it bring to their business, and how will they make the platform available to any agency or activation channel? These are questions brands, publishers, and [...]
Making Space for Digital in the Out-of-Home Industry
How can the out-of-home industry, with its roots planted firmly in the physical world, continue to exist and evolve in a digital culture? Mungo Knott (pictured below), marketing and insight director, Primesight, writes exclusively for ExchangeWire about how this one-to-many [...]
Google Report 17% Increase in Ad Revenue, But Fail to Break Out Programmatic
Alphabet, yesterday (1 February), announced financial results for the quarter and fiscal year ended 31 December, 2015. The company reported a year-on-year increase in revenue of 18%, and a 17% increase in advertising revenue. Paid clicks on Google websites increased [...]
What Does the Rise of the Visual Web Mean for Traditional Ad Formats?
The internet is now visual. Two billion images are being shared on social media every day. How is this affecting traditional advertising? Greg Pritchard (pictured below), SVP business development, GumGum, talks to ExchangeWire about this untapped opportunity, and that publishers [...]
Brazilians Adoption of AdBlockers; GDB to Expand to Latin America
This week’s LATAM RoundUp brings the news that 64% of internet users in Brazil have adopted ad blockers; Global Data Bank (GDB) reveals its revenue goals for 2016 in Brazil; and the Brazilian government announced the second stage of public [...]
Telenor Acquires Tapad For USD$360M As Telco Ad Tech Stack Race Continues
Telenor, a leading telco in APAC and Europe, has acquired Tapad for USD$360m (£252m). Tapad is a leading device graph company. The device graph is the hottest point solution in ad tech right now, with continued M&A speculation around remaining players in [...]
Exposure Time: A New Standard for Measuring Digital Effectiveness?
Arguments abound about the best way to measure digital campaign effectiveness; but no industry standard exists. ExchangeWire talked to Tim Geenen (pictured below), director of strategy and innovation, Bannerconnect, about a study they carried out, which shows that exposure time [...]
Programmatic in the Nordic Markets: A View From Inside
The programmatic sector has seen strong growth in the Nordic markets over the last three years. As the region is set to mature, guaranteed solutions are on the rise, as well as demand for header bidding solutions. An operator in [...]
Sky Invests in Programmatic; AppNexus Launches Header Bidding Solution
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Sky and DataXu partner; AppNexus launches PriceCheck; Facebook adds mobile web to Audience Network; WPP's multi-billion ad spend on Google; Alliance between Rubicon Project and [...]
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