Latest Stories

• How Kids' Digital Media is Turning into a Multi-Billion-Dollar Opportunity

  9 years ago News

  

  Advertising to children is a huge and controversial business. Turn on the TV at a certain time of day and you will be met with a barrage of adverts showcasing the latest, 'must-have' toy. Known as 'Centennials", kids today are [...]

• Digital Ad Spend Fastest Growth in 7 Years: Experts Comment

  9 years ago News

  

  The latest IAB UK digital ad spend report found that a record £8.61bn was spent on UK digital advertising in 2015, with all aspects of digital media seeing a growth and 60% of display ad spend being traded programmatically. The report, [...]

• Data, Technology & Automation: Turbo-Charging DOOH Creative

  9 years ago News

  

  Out Of Home (OOH) is the world's oldest advertising medium, having been around for hundreds of years. Innovation has always been at the heart of the OOH industry; and that is truer than ever today. Digital Out Of Home (DOOH) [...]

• What Changes When Programmatic Goes Mainstream?

  9 years ago News

  

  In our latest piece from the IAB's Display Trading Council, council members provide their views on programmatic as a dominant trading mechanism. The last few days have been like research Christmas at the IAB with our flagship Ad spend report showing continued [...]

• Details of the Publisher Co-Op in Latin America; MediaMath Opens NMI in Sao Paulo

  9 years ago News

  

  In this week’s Latin American Roundup: Alejandro Alvarez, CEO, RPA Media Place, talks about the challenges of the first publisher co-op in Latin America and reveals that he has been talking to publishers in other countries that are willing to [...]

• From Ad Serving to Full Campaign Management: Q&A with Neil Nguyen, CEO, Sizmek

  9 years ago News

  

  In efforts to significantly expand their footprint and offer a strong competitive alternative in the market, Sizmek have launched MDX-NXT. In an exclusive interview, Neil Nguyen (pictured below), CEO, Sizmek, tells ExchangeWire what this new product offering means for the [...]

• ATS Paris: French Ad Tech is Thriving

  9 years ago News

  

  Wednesday 13 April saw the sixth annual ATS Paris event take place, proving yet again that French ad tech truly is alive and well. The day kicked off with Ciaran O’Kane, CEO, ExchangeWire, professing his admiration for the French ad [...]

• UK Ad Spend Tops £8.6bn; Appointments at The Trade Desk & Plista

  9 years ago News

  

  ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: IAB UK Ad Spend report; Appointments at The Trade Desk and Plista; StickyADS.tv tackles fraud; and Adform launches header bidding solution.  UK ad spend [...]

• Closed Means Unaccommodating: Q&A with Graham Moysey, Head of International, AOL

  9 years ago News

  

  Following the fascinating keynote speech on the topic of publisher holistic yield management at the recent ATS Paris event, delivered by Olivier Lavecot, country manager France & Benelux, ONE by AOL, ExchangeWire were keen to understand the strategy behind AOL's ongoing platform [...]

• Impression Tracking: Measuring the True Impact of Display Advertising

  9 years ago News

  

  Understanding the true value of display advertising isn’t always straightforward. Despite the different measurement options available, such as click-through and view-through, these metrics can be inadequate when it comes to telling the true story of what role an ad has [...]