Latest Stories

• Not-for-Profit Sector Lags Behind While Travel Industry Rockets

  10 years ago News

  

  ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, ExchangeWire, head of research and analysis. In this week’s edition: not-for-profit sector is lagging behind when it comes to user [...]

• AU Online Ad Spend Climbs 33%; Kantar Inks Thai TV Ratings Deal

  10 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: AU online ad spend climbs 33%; Kantar inks Thai TV ratings deal; Dentsu acquires Philippine media agency; [...]

• What is In-App Header Bidding? Q&A With Joe Prusz, Head of Mobile, Rubicon Project

  10 years ago News

  

  Header tags have been in use by Rubicon Project since 2012. Now its header bidding solution is going into beta-testing for in-app advertising. In an interview with ExchangeWire, Joe Prusz, head of mobile at Rubicon Project, argues that header bidding can beat the [...]

• Funding for Expansion & Development; Q&A With Gustav Mellentin, CEO, Adform

  10 years ago News

  

  When it comes to the latest funding news, the ad tech year in Europe ends on a high. Ad tech provider Adform has just bagged USD$21.5m funding from the Scandinavian Pension Fund, Danica. In this Q&A with ExchangeWire, Adform co-founder and [...]

• Display Ads Dominated Q3 Mobile Ads

  10 years ago News

  

  Last week (10 December), Marin Software Incorporated (NYSE: MRIN), released its Q3 2015 Performance Marketer’s Benchmark Report. An analysis of consumer behaviour in Q3 reveals that while smartphones have made gains across all three channels – search, display, and social – display [...]

• APAC Marketers Must Move Away From Vanity Metrics

  10 years ago News

  

  Marketers need to start looking at how they are actually helping their organisation and better tap measurement tools to improve campaign performance. This means moving from 'vanity metrics', such as likes and views, stresses Liz Miller, senior vice president of marketing [...]

• Programmatic Trading of Video Up 100% in Q3

  10 years ago News

  

  When it comes to mobile video consumption, Great Britain and Ireland are top. Two-thirds of all video views in the British Isles came via smartphones and tablets, indicating the high adoption rate of mobile in this region. With it, programmatic [...]

• Shining the Spotlight On Eastern Europe

  10 years ago News

  

  With varying internet penetration rates from the Czech Republic to Romania, Eastern Europe is a diverse, yet exciting, market for digital growth. But what is the state of programmatic in Eastern Europe? Firat Dirik, regional director eastern Europe, MediaMath, takes a [...]

• Teads & MediaMath together in LATAM; Digital is only 11% of Brazilian agencies' revenue

  10 years ago News

  

  The weekly LATAM RoundUp brings the following stories: Teads and MediaMath announce a partnership in video focusing on Latin America; Brazilian ad agencies have 11% of their revenue coming from digital campaigns; the alliance formed by Zoomin.TV with the Brazilian [...]

• Now & Next: Private Marketplaces

  10 years ago News

  

  Now & Next is a new feature from ExchangeWire Research. In Now & Next, we review the latest research, provide impartial insight and analysis of current trends and provide predictions for the future of advertising and marketing technology. This feature [...]