Latest Stories

• Reaching Critical Mass With Publisher Co-operatives

  10 years ago News

  

  Publishers have recently discovered that there is strength in numbers, with Europe assuming a pioneering role in the establishing of publisher alliances. Jay Stevens, general manager international, Rubicon Project, discusses how alliances can challenge the dominance of Google et al. The [...]

• Axel Springer Claims Success on Ad Block Fight-Back; WPP buys Essence

  10 years ago News

  

  ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Springer’s anti-ad blocking experiment works; Essence to become part of GroupM; Improve Digital joins IAB tech lab; and Skimlinks rewards publisher with [...]

• Online Advertising Pushes Forward as the Healthiest Channel in the Marketing Industry

  10 years ago News

  

  Now, more than ever, it’s time for marketers to take advantage of great opportunities to harness data to make campaigns work that extra bit better, argues Richard Robinson, managing director & VP EMEA, Turn. The latest IPA Bellwether study showed that [...]

• 85% of Marketers See Data Privacy as Integral to Consumer Trust; Mobile-Optimised Sites See 48% Increase in CPM

  10 years ago News

  

  ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, ExchangeWire, head of research and analysis. In this week’s edition: 85% of marketers see data privacy as integral to consumer [...]

• One Billion Logins in a Single Day for Facebook & Criteo Exceeds €1bn for the First Time

  10 years ago News

  

  Yesterday (4 November) performance marketing technology company Criteo reported record results for the third quarter, ended 30 September, 2015. Benoit Fouilland, CFO and deputy CEO, Criteo, spoke exclusively to ExchangeWire about how innovation is driving the growth of retargeting spend and [...]

• Vietnam Mobile Market a Growing Opportunity for Brands; China Video Site Offers Native Ads

  10 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Vietnam mobile market a growing opportunity for brands; China video site offers native ads; Taiwan ad tech [...]

• Metrics Will Boost APAC Mobile Ad Takeup, But Key Challenges Remain

  10 years ago News

  

  The emergence of metrics for mobile ad campaigns provides a much-needed boost for advertisers in the region, especially since more consumers in Asia-Pacific than the US watch video daily on their mobile devices. In this industry byliner, SpotX's Asia-Pacific director of [...]

• Industry Overview From ATS New York

  10 years ago News

  

  Yesterday, (November, 3, 2015) the last ATS event of 2015 took place in New York City. The day started with a fireside chat between ExchangeWire’s CEO, Ciaran O’Kane and Michael Rubenstein, president, AppNexus. The discussion focussed on the future of [...]

• Facebook’s DSP: Will the Data Be Enough in a Programmatic World?

  10 years ago News

  

  If Facebook is starting a DSP, then programmatic has certainly left the niche. But is the social network’s first-party data enough? Kevin Tan, CEO, Eyeota, looks at the future. Programmatic has emerged from the outer echelons of the ad-tech world and [...]

• Internet of Things: The Future

  10 years ago News

  

  Remote controlled ovens, cars that locate parking spots, jumpers that can tell our mood, our lives are increasingly digitalised, connected, and made easier. An opportunity for more products? Andy Hobsbawm, founder & chief marketing officer at EVRYTHNG (pictured below), looks at the [...]