Latest Stories

• French Regulator Gets Tough On Privacy, And Clients Demand Transparency

  11 years ago News

  

  Sources indicate that data will be one of the hot topics of 2014, particularly as the French regulator begins to bear its teeth and advertisers begin to demand enhanced transparency. In short, the terms ‘privacy’ and ‘transparency’ could soon become [...]

• Bellwether Report Indicates Programmatic Is Outperforming The Market

  11 years ago News

  

  Investment in internet advertising continues to buoy the overall UK marketing industry, according to the latest IPA Bellwether report. The report released today (16 January) reveals an overall increase in marketing spend in the fourth quarter of 2013, with over 11% [...]

• ‘French Programmatic Market Tipped For Consolidation In 2014’

  11 years ago News

  

  In the first of a two-part look at the French programmatic market in 2014, insiders have told ExchangeWire the programmatic trading sector provided one of the few ‘good news’ stories in the French advertising market last year, which was described [...]

• 'We will get comfortable - and productive - in a post-cookie world,' Victor Milligan, CMO of Nexage.

  11 years ago News

  

  January is always a time of reflection and prediction, reflecting on how mobile advertising has evolved and then predicting what is in store over the next 12 months. In 2013, the dust settled on some fundamental issues: programmatic (on its way [...]

• MoneySuperMarket Invests In Viewability Tech Over 'Opaque' Trading Desks

  11 years ago News

  

  MoneySuperMarket aims to increase the efficiency of its online media spend by cutting a deal with ad viewability firm Meetrics, as it continues to diversify its multi-million pound digital marketing strategy. The price comparison site today (13 January, 2014) announced it [...]

• Going Client Direct… A Beautifully Vicious Circle.

  11 years ago News

  

  ExchangeWire sources musings on the potential implications of ad tech sales teams attempting to bypass media agencies, and the potential implications it can have on the dynamics of the market. The past couple of years have seen a common [...]

• ExchangeWire European Weekly Round-Up

  11 years ago News

  

  ExchangeWire rounds up some of the biggest stories in the European digital advertising space. 1. Publicis/Omnicom Merger Receives Green Light In Europe, So What Will This Mean For Accuen And Vivaki? The merger is quite rightly billed as one of the [...]

• ‘Tech Providers Have Never Faced Greater Pressure To Demonstrate Value On A Media Plan’

  11 years ago News

  

  GroupM’s purchase of Germany-based Plista for a reputed €30m indicates an increased appetite for data-driven solutions among the industry’s big players, but also points to mounting pressure facing third-party tech partners as we enter 2014. This week WPP’s investment arm GroupM [...]

• Anne de Kerckhove, Videology, Explains What Programmatic Space Must Do To Attract A Larger Share Of 2014 Brand Budgets

  11 years ago News

  

  Programmatic buying continues to dominate video advertising conversations, and the ad tech industry can expect it to move further into the mainstream of media buying strategies in 2014. But the industry must reform some of its ways before this happens, [...]

• 'Programmatic has no borders,' Ana Garcia, SpotXchange, business development director, on why she's bullish about the Spanish programmatic market

  11 years ago News

  

  The market in Spain for programmatic media trading is bucking the trend despite the Spanish recession, as publishers there look beyond their own borders for extra revenue, and technology adoption within video is fuelling this trend. The advertising market in Spain [...]