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'EMEA Programmatic Predictions for 2013', by Laurent Boninfante, EMEA MD, Acquisio
Programmatic advertising has brought a wealth of new innovation. It has completely re-invigorated the display market, enabled search marketers to easily extend skills and services into a new channel and created a RTB market that has grown from USD $0 [...]
'Mobile RTB Can Unlock the Potential of all Digital Advertising', by Wes Biggs, CTO & Co-founder, Adfonic
You wake up. You check your mobile phone. You see an advert for that tasty Toyota model you’ve been checking out recently. On the way into work, you’re playing Angry Birds on your tablet, and the mobile ads alongside show more [...]
News Ltd's Jason Barnes Discusses Rubicon Deal In Australia, And The Publisher's Approach To Programmatic Trading
Jason Barnes is the Head of Commercial Development at News Limited. Here he discusses the Rubicon Project partnership, trends in the Australian market and the strategy that News Limited will look to execute over the coming twelve months around the [...]
The Rise Of The Data Driven Market In Russia, And The Key Players To Look Out For In 2013
Venture Capitalists and "tech" trade press types have been salivating over the potential of the Russian internet market for some time now with an avalanche of posts offering some unique perspective. Given the hot air that perpetually emanates from both [...]
The Fallacy Of Universal Frequency Capping, And How Agency Trading Desks Can Add Value
The notion of universal frequency capping in RTB has long been touted as a major USP. You could argue that it was one of the major catalysts behind the move to consolidated platform-based buying. But has universal frequency capping really [...]
Pubmatic's Paul Shepherd Discusses The Roll Out Of The SSP Solution In APAC, And The Momentum He's Seeing In The Local Market
There are signs that the data-driven ad market in APAC is gathering momentum. With a number of US vendors now entering the market, and local APAC solutions getting new funding and traction throughout the region, APAC is likely to have [...]
France Continues to Scale Programmatic Premium: StickyAds Launches Premium Video Exchange Called stickyXchange
The subject of ‘programmatic premium’ may still be surrounded by ambiguity and ill-definition, but the French RTB market nevertheless is driving on with its adoption. Many saw the launch of La Place Media and Audience Square as the first signs that [...]
'Mobilising Money in Mobile', by Tom Barnett, Founder of Switch Concepts
Habits evolve and technologies progress - but it appears the core challenges of business rarely change. It was not so long ago that I remember buying a cassette tape from Toys 'R Us for my Sinclair Spectrum 48k (yes, that [...]
Jesh Sukhwani, Managing Director, Xaxis China Discusses Rolling Out Their Solution in the Region
Why is Xaxis rolling out its solution in the Chinese market? We have been planning our China launch for quite some time now. Part of that planning included in-depth conversations with our GroupM agencies and clients. These conversations made clear that [...]
Effective Measure's James Robertson Discusses The Adoption Of Digital Measurement In The APAC Region & The Company's Evolving Solution
James Robertson, Founder & Senior VP Market Development at Effective Measure International. Here he gives some insight into adoption of digital measurement in the region, its effect on the digital space and the role played by Effective Measure. The pace of [...]
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