Latest Stories

• 'The Path to Compliance: Navigating General Data Protection Regulation', by Damian Scragg, MD EMEA, Evidon

  12 years ago News

  

  “17 years ago, less than 1% of Europeans used the internet,” noted EU Justice Commission Vice President Viviane Reding. “Today, vast amounts of personal data are transferred and exchanged.” These comments were made in January 2012 and they introduced the [...]

• Creating More Value: Shifting Agency Focus to Tech & Data

  12 years ago News

  

  As traditional agencies look to beef up their data and technology offering, it's clear that a big shift is happening at the big agency groups. Dwindling margins on media buying is forcing groups to think about how to capture higher-margin [...]

• 'How much Longer Can Ad Spend Go On Supporting Criminality?', by Duncan Trigg, CEO, Project Sunblock

  12 years ago News

  

  The internet is awash with websites containing all sorts of illegal content. From movies to software, there are any number of sites giving away premium content for free. Content which costs millions to produce is simply given away. Do not [...]

• ‘Automating Revenue Generation: Attribution Needs Tag Management’, by Jon Baron, CEO & Founder, TagMan

  12 years ago News

  

  Every business aims to acquire and retain customers at a price that drives profit. For years, business people and marketers have grappled with this task. Many business areas claim they are key to driving success; ‘advertising persuades consumers to buy [...]

• Is FBX Redefining How RTB is Leveraged?

  12 years ago News

  

  When Facebook initially made its move to monetise onsite inventory with foreign datasets (foreign, meaning an advertiser’s first-party data), it divided opinion. We took a somewhat negative stance on the strategy. With the launch of newsfeed ad formats being made available [...]

• Is Programmatic Video Hitting its Stride?

  12 years ago News

  

  Adap.tv held a half-day event in London this week to discuss the themes around programmatic video. The agenda was packed with eclectic speakers coming from different ends of the media buying jungle: from programmatic traders to traditional TV buyers. Here, [...]

• Are Local Media Companies Missing Out On Big Display SME Opportunity?

  12 years ago News

  

  ExchangeWire wrote a piece recently on why local publishers should build out the SME platform, leveraging the already existing relationships that they have with local businesses. It is interesting to see 1&1 in the UK really aggressively going after the local [...]

• ATS Singapore: Driving The Data-Driven Agenda in APAC

  12 years ago News

  

  We are now one month away from the latest instalment of the ATS series - coming to Singapore on Wednesday June 12. A very limited number of tickets remain and registration is still available here: http://atssingapore2013.eventbrite.com/. The objective of ATS Singapore [...]

• 'Looking Good is Easy, Being Good is Harder', by Dan Robinson, Attribution Manager, Havas Media

  12 years ago News

  

  So, we’re all pretty happy with how online measurement works. Right? Ask a digital marketer why your marketing pounds should be spent online and, among the many (good) reasons they will come back with, will be its unrivalled accountability and targetability [...]

• The IPinYou Global Algo Contest & The Democratisation Of Data

  12 years ago News

  

  IPinYou, the market leading ad tech company in China, recently announced the launch of its bidding algorithm competition. Having invested heavily in the research & development of their bidding platform, it has now launched the global competition in an attempt [...]