Latest Stories

• Zoopla's Jamie Jaggard Discusses Real-Time Buying, Attribution Modelling And The Post-View Impression Window

  14 years ago News

  

  The marketers' strategy around display continues to evolve as they move into the automated channel. Here Jamie Jaggard, Head of Consumer Marketing, Zoopla Ltd, discusses real-time buying, attribution modelling and the post-view impression window As a marketer what do you [...]

• Marc Theermann, VP Mobile AdMeld, Discusses The StrikeAd RTB Partnership

  14 years ago News

  

  Admeld and Strikead recently announced an integration partnership that will allow Strikead to buy European mobile display inventory via RTB. Here Marc Theermann, VP Mobile at AdMeld, discusses the partnership in detail, why mobile display is now ready to [...]

• The Australian Buy-Side Discuss Growing Publisher Opposition To Programmatic Buying And Refusal To Sell To Agency Trading Desks

  14 years ago News

  

  There's been a lot of discussion around whether or not the big five Australian publishers would trade with DSPs and agency trading desks. In recent weeks Fairfax has indicated that they will not be making inventory available through the [...]

• The Australian Buy-Side Discuss Growing Publisher Opposition To Programmatic Buying And Refusal To Sell To Agency Trading Desks

  14 years ago News

  

  There's been a lot of discussion around whether or not the big five Australian publishers would trade with DSPs and agency trading desks. In recent weeks Fairfax has indicated that they will not be making inventory available through the automated [...]

• Joe Apprendi, Collective CEO, Discusses The Tumri Acquisition And The Launch Of The Amp Exchange

  14 years ago News

  

  This week saw the last of the big dynamic creative solutions acquired by Collective. Joe Apprendi, Chief Executive Officer, Collective, discusses the recent acquisition and the launch of the AMP exchange - and what these new offerings will mean [...]

• TraderTalk Episode Two: Peer39 Discusses The Value Of Semantic Targeting In Real-Time Buys

  14 years ago News

  

  Welcome to the second edition of TraderTalk, the global ad tech podcast series that looks to discuss and analyse trends in the data-driven display space with key industry stakeholders. In this episode Paul Knegten, VP Marketing, MediaMath speaks to Peer39's [...]

• Why Now Is The Time European Publishers Should Be Building Their Own Exchange

  14 years ago News

  

  European publishers are nervous. Extremely nervous. They know change is in the air but are not quite sure what to do about it. On the one hand they have a behemoth technology player, who has a massive [...]

• Stuart Spiteri Head of Media Platforms, Asia Pacific, Google Discusses Ad Exchange Growth And Increasing Publisher Yield Across The APAC Region

  14 years ago News

  

  Stuart Spiteri Head of Media Platforms, Asia Pacific, Google talks about the growth in Ad Exchanges across the APAC region, how agencies, advertisers are getting on board and how automated buying can increase publisher yield up to 188% more than [...]

• Stuart Spiteri Head of Media Platforms, Asia Pacific, Google Discusses Ad Exchange Growth And Increasing Publisher Yield

  14 years ago News

  

  Stuart Spiteri Head of Media Platforms, Asia Pacific, Google talks about the growth in Ad Exchanges across the APAC region, how agencies, advertisers are getting on board and how automated buying can increase publisher yield up to 188% more than [...]

• The Ad Trading Summit London Returns In Spectacular Style On September 20

  14 years ago News

  

  It'll be twelve months in September since ExchangeWire did its first event in the Paramount. The inaugural half-day was attended by over 190 C-level execs from the nascent exchange eco-system in Europe - providing a forum for debate and [...]