Latest Stories

• Paul Cook, Tagman CEO, Discusses The Recent Forrester Report On Tag Management And How TagMan Addresses The Requirements For A TMS

  14 years ago News

  

  Forrester recently released its white paper on tag management, "How Tag Management Improves Web Intellegence". Here Paul Cook, CEO and founder of TagMan, discusses the report and how the company fits into the "nascent" tag management landscape. Why do you [...]

• Tsafrir Peles Discusses The DMG Proposition, How The Ad Net Model Is Evolving, And Growth In The Mobile Display Ad Space

  14 years ago News

  

  Tsafrir Peles is co-CEO at DMG (DSNR Media Group), a leading online marketing company. Here he discusses the DMG (DSNR Media Group) offering, how the ad net model is evolving, and the mobile ad space. Can you give some overview [...]

• TraderTalk Episode One: Infectious Media Discusses Its Current Positioning In The Market, Attribution Modelling, Exchange Trading, Moving Beyond Retargeting And Much More...

  14 years ago News

  

  Welcome to the first edition of TraderTalk, the global ad tech podcast series that looks to discuss and analyse trends in the data-driven display space with key industry stakeholders. In this episode Ciaran O'Kane, Editor-In-Chief of ExchangeWire speaks to [...]

• Jakob Nielsen Discusses New Internal Audience Buying Unit Xaxis & What It Will Mean For The Display Market

  14 years ago News

  

  GroupM announced today the launch of a new global audience buying unit, Xaxis. Xaxis will look to centralise WPP's core technology and trading expertise so that it can offer its advertising clients the ability to target specific audiences and [...]

• Brian O'Kelley Discusses The Microsoft Ad Exchange Launch In The UK And Netherlands

  14 years ago News

  

  Microsoft announced this week that it's launching its ad exchange in the Netherlands and the UK. Here Brian O'Kelley, CEO and Founder of AppNexus, discusses the Microsoft Advertising Exchange rollout, the role being played by the AppNexus real-time technology [...]

• Joel Christie Discusses The BSkyB Exchange Strategy, Attribution Modelling And Managing Bid Inflation While Working With Multiple Exchange Traders

  14 years ago News

  

  Joel Christie is the Senior Marketing Manager at BSkyB. Here he discusses exchange-buying strategy from the perspective of one of the UK's biggest display advertisers, how attribution is informing these buys, and dealing with the issue of bid inflation [...]

• Dutch Politicians Vote To Implement Opt-In For All Third Party Cookie Tracking, As Digital Media Companies Consider Their Next Move

  14 years ago News

  

  The nightmare scenario of an opt-in/opt-out patchwork in Europe seems to be coming to fruition. After the sensible approach from the British government as to how to implement the EU's ridiculously vague directive, Dutch politicians have decided to throw [...]

• Microsoft Joins The Exchange Game In Europe, As It Opens For Trading In The UK And Netherlands

  14 years ago News

  

  After a couple of months of beta testing by a select number of European ATDs and exchange traders, Microsoft has announced that its exchange is now open for business in the UK and the Netherlands - with plans to roll [...]

• Full Agenda And List Of Speakers Announced For The Ad Trader Conference In Hamburg

  14 years ago News

  

  It's just under a week to go to the first dedicated conference on data-driven display for the German market. The Ad Trader Conference, hosted by Adzine and ExchangeWire, is bringing together some of the most senior ad execs in [...]

• How The Real Time Network Fits Into The Evolution Of The Ad Net Model

  14 years ago News

  

  Julia Smith, Communications Director at Jemm Group, discusses the emergence of the Real Time Network and how this fits into the evolution of the ad network model. “Evolve or die”. That is the common statement made by the industry to ad [...]