The global guide for the Ad Tech and Mar Tech industry

Rachel Smith

Rachel Smith

COO


Rachel Smith heads up operations for ExchangeWire, covering marketing, sales, and business development, also holding strategic oversight of the company’s global operations.In addition to this, over the last 4 years Rachel has provided consultancy to a number of advertising technology companies looking to increase their profile and customer awareness in the digital media industry.Prior to this, Rachel spent 10 years in the public sector working with policy advisors and elected politicians at both a local and national level in the UK & Australia. Amongst many other things, this included running media, communications & PR functions for local government authorities in London.Rachel holds a Bachelor of Arts in Politics from the Australian National University.

Articles by Rachel


  • ExchangeWire Announces Shortlist for Ad Tech Personality of the Year 2017

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  • Gender Balance in Advertising & Marketing: It’s Time to Broaden the Conversation

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  • The Power of Programmatic in Brand Building

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  • Meeting Brands’ Expectations for Viewability in Programmatic Mobile

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  • Rob Norman, GroupM Chief Digital Officer, Talks Programmatic Strategy, Ad Tech & How Agencies Remain Competitive

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  • Save the Date: ATS London Returns September 10 2013

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  • IDG UK Talk Through Programmatic Strategies, as Both a Seller & a Buyer

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  • WireColumn: The Planner/Buyer Title Should Be Made Redundant; Time To Embrace Programmatic

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  • ExchangeWire Signing Off For 2012

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