Rachel Smith
Co-founder & CSO
Rachel Smith heads up operations for ExchangeWire, covering marketing, sales, and business development, also holding strategic oversight of the company’s global operations. In addition to this, over the last 4 years Rachel has provided consultancy to a number of advertising technology companies looking to increase their profile and customer awareness in the digital media industry. Prior to this, Rachel spent 10 years in the public sector working with policy advisors and elected politicians at both a local and national level in the UK & Australia. Amongst many other things, this included running media, communications & PR functions for local government authorities in London. Rachel holds a Bachelor of Arts in Politics from the Australian National University.Articles by Rachel
ExchangeWire Announces Shortlist for Ad Tech Personality of the Year 2017
Now in its third year, nominated and decided by industry peers, this award recognises an individual who has made a significant contribution to ad tech and has had a notable impact on the industry. Of the award, ExchangeWire CEO, Ciaran O’Kane [...]
Gender Balance in Advertising & Marketing: It’s Time to Broaden the Conversation
We are pretty opinionated at ExchangeWire, and we encourage opinionated conversation from our readership. We consider ourselves a forum for the industry to debate issues of the day, connected to the business of advertising and marketing technology. However, there’s one [...]
The Power of Programmatic in Brand Building
In this guest piece for ExchangeWire from Richard Robinson, MD EMEA at Turn, Robinson argues that programmatic advertising is more than just an effective, performance-driven way of advertising. With a creative approach to programmatic, marketers can effectively build their brands – and [...]
Meeting Brands’ Expectations for Viewability in Programmatic Mobile
In our latest column from the IAB's Display Trading Council, Paul Gubbins, head of programmatic, EMEA at Millennial Media explains the complexity of the challenge in measuring viewability on mobile and the collaborative efforts happening within the industry to address [...]
Rob Norman, GroupM Chief Digital Officer, Talks Programmatic Strategy, Ad Tech & How Agencies Remain Competitive
Rob Norman is the Chief Digital Officer of GroupM Worldwide, and leads a community of over five thousand digital specialists around the world. Here Norman speaks to ExchangeWire’s Wendy Hogan on programmatic strategy, navigating ad tech and supply and how [...]
IDG UK Talk Through Programmatic Strategies, as Both a Seller & a Buyer
IDG UK are proving that even publishers who are very vertical-specific can benefit from programmatic technologies, as a seller, but also as a buyer. ExchangeWire caught up with Daniel Shaw, Media Services Director, IDG UK to talk through their current [...]
WireColumn: The Planner/Buyer Title Should Be Made Redundant; Time To Embrace Programmatic
Today's edition of WireColumn is written by Ben Downing, Head of Programmatic Buying, Arena Media. It’s become a cliché amongst the programmatic and adtech crowd that the planner/buyers are the problem. Ill-equipped for a technology led approach to buying, they default [...]
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