The partnership opens up new opportunities for both sides to implement cross-border OOH campaigns.
Headquartered in Munich, Mediaplus is the largest independent and partner managed agency in Europe, and develops multi-market strategic plans that are adapted for local markets, and enhanced with local media expertise and insights. Leveraging Plexus’s full service offering across digital and traditional outdoor media will further deliver on their ambition to link traditional and digital media planning with brand-specific target group models and media strategies.
Part of the Talon Group, Plexus is the fastest growing independent global OOH network, with over 20 Talon and partner offices around the world. Plexus plans and buys international campaigns in more than 75 markets worldwide for clients such as HSBC, Chanel, Bacardi-Martini, Airbus, Diageo, Virgin Atlantic, and Peroni.
Winfried Karst, managing director Europe, Talon Germany says: “We are delighted to have Mediaplus as like-minded entrepreneurial partners working closely together in the area of global OOH.”
Dr. Andrea Malgara, managing partner, Mediaplus Group commented: “Out of Home is a very regional medium that requires experienced specialists with knowledge of each market. Partnering with Plexus on cross-market campaigns enables us to deliver consistent, best-in-class OOH solutions for our growing portfolio of international clients.”
Adrian Skelton, managing partner at Talon Group added: “We are really excited to be working with Mediaplus, and look forward to raising the bar with creative and innovative international OOH campaigns and demonstrating leadership in the ever-evolving space of programmatic OOH.”