VlogBox, a CTV channel development, content distribution, and monetisation platform that brings together leading content creators, has partnered with Publica, a leading connected TV (CTV) ad server. Publica now powers header bidding, server-side ad insertion (SSAI), and ad-break decisioning for VlogBox and some of the biggest streaming publishers and smart TV manufacturers globally.
With Publica’s advanced ad-break decisioning technology for CTV, VlogBox has gained greater control of ad breaks and implemented a global header bidding strategy. VlogBox can now run a unified auction of direct and programmatic demand, connecting them to over 30 of the world's leading supply-side platforms (SSPs) via Publica’s OpenRTB integration. By increasing demand competition, VlogBox aims to grow advertising revenues and maximise revenue per second in each of its ad breaks.
“We’re thrilled to collaborate with the team at VlogBox and maximise their CTV ad revenues. Leveraging Publica’s unified auction, VlogBox can increase demand, provide programmatic advertisers with better access to inventory, and improve the viewing experience for consumers,” said Ben Antier, co-founder and CEO, Publica.
VlogBox is a global media house with over 1,000 CTV apps on top streaming platforms and a fully-fledged marketing ecosystem for CTV publishers. The platform provides incremental reach, giving access to quality CTV inventory with cross-generational demographics, focusing on the UK and US markets.
“Content monetisation in the CTV industry is evolving rapidly, and in this technology race we’re singling out key opportunities for publishers to maximise revenue. Working with Publica gives us access to new demand we couldn't reach before, thanks to its unified auctions, and advanced ad serving capabilities that are already delivering strong results,” said Nick Platonenko, CEO, VlogBox.