Industry Review 2024: The Cookieless Future is Here

ExchangeWire’s Industry Review is back, as we look at the top trends for an era-defining year. As third-party cookies finally crumble, where are the major opportunities for post-cookie technology?

This is it, the year of third-party cookie deprecation. The industry must build new technology that fills this signal void. Innovation will be necessary to solve this existential problem especially concerning targeting and measurement. 

This is a huge opportunity for reinvention, for the genuinely innovative, forward thinking solutions to rise to the top.

Key Questions

  • Is the ad tech industry ready?!
  • After years of talk, how can the issue of targeting ads to a privacy-centric public be resolved? 
  • What are the technologies that will take precedence? 
  • Will contextual take hold, are IDs the future?
  • How can we avoid making the same mistakes again? 

Are you at the cutting edge of the post-cookie frontier? Do you have the definitive answer to balancing privacy and precision in advertising?

Outline your point of view, illustrate your unique perspective and align your brand with this industry leading annual report. Get involved today, and have your say on an era-defining year.