AlgoriX Adopts Enhanced Contextual Signals Deliver Effective Campaigns
by on 7th Nov 2023 in News
AlgoriX is doubling down on its commitment to aid partners by utilising enhanced contextual signals to continuously deliver effective ad campaigns, while simultaneously safeguarding user privacy.
In response to modifications to Apple's Identifier for Advertisers (IDFA) and updates to the Android Privacy Sandbox, AlgoriX has focused on leveraging contextual signals in OpenRTB requests for precise targeting. The company also proactively upgraded their Android and iOS Software Development Kits (SDKs) and collaborated with supply partners to adopt context-aware strategies.
At present, AlgoriX offers its demand partners the ability to refine their advertising strategies using contextual signals from three primary categories: user activity and engagement, device status and settings, and app metadata. All these collectively provide demand partners with a rich insight into consumers' digital interactions, device-specific details, and app usage habits without resorting to the use of Personally Identifiable Information (PII). By leveraging these signals, they can craft more personalized, relevant, and effective advertising strategies to engage their audience more accurately and meaningfully.
"By offering a diverse range of contextual signals, we aim to provide our partners with a robust set of data points to facilitate the execution of efficient ad strategies without sacrificing data privacy," says Frederic Liow, revenue growth & strategy SVP at AlgoriX. "We view these efforts as essential to prosper in a privacy-driven adtech landscape."
As part of the company's ongoing efforts to enable a seamless transition into a cookieless era, AlgoriX has recently forged a partnership with LiveRamp. By integrating their solutions, AlgoriX strives to accelerate addressability in the mobile advertising landscape. These initiatives not only protect user privacy but also foster consumer trust in the industry while giving advertisers the means to optimize their campaigns and maximise their return on investment.
For more detailed information on AlgoriX's range of contextual signals or inquiries on the company's initiatives to future-proof audience addressability, please contact the team at www.algorix.co.
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