Adelaide Partners with Unwind Media to Enhance Media Quality Standards

Adelaide, the industry leader in attention-based media quality measurement, has announced a partnership with Unwind Media, a leading developer of casual games. With this collaboration, Unwind Media can now assess the probability of attention and impact across all its offerings, ensuring exceptional performance and enabling advertisers to target high-attention ad units. 

A recent Adelaide audit revealed the performance of Unwind Media’s ad units surpassed Adelaide’s publisher benchmarks by up to 34%. These impressive results highlight Unwind Media’s ability to create quality advertising opportunities that capture consumer attention. With over 100,000 domains and billions of impressions measured, Adelaide is constantly expanding its robust and normative dataset. 

Adelaide’s omnichannel metric, AU, predicts any media placement’s likelihood of attention and subsequent outcomes. Adelaide uses a machine learning model, trained using full-funnel outcome data, to generate precise and nuanced media quality ratings. The AU model evaluates hundreds of media quality signals, including exposure and eye-tracking data. 

In addition to quality ad formats, Unwind Media’s user engagement highlights a deep relationship with its audience. On average, users play over four hours per month and return more than 10x a month to play games across the platform. 

Unwind Media is also focused on sustainability. The company’s programmatic supply path ranks in the top 20% for publisher carbon efficiency, according to Scope3. Additionally, since April of 2023, Unwind Media has offset the carbon emissions for 100% of games played. Notably, a joint study by Adelaide and Scope3 found that attention-optimised media delivers better results and generates fewer carbon emissions. 

Darshan Somashekar, Unwind Media, co-founder: When we began Unwind Media, our goal was to build a user-first, web-based casual gaming platform that connected our audience with the games they love, whenever and wherever they want to play. Advertising makes that possible. Our partnership with Adelaide will allow us to further our mission by offering clients quality ad placements with confidence in better advertising outcomes.” 

Marc Guldimann, Adelaide, CEO & co-founder:Adelaide is thrilled to partner with Unwind Media. Their commitment to quality, sustainability, and overall consumer experience aligns seamlessly with our mission to create a more equitable and transparent media market. Together, we aim to set new standards for media quality measurement and effectiveness.” 


Adelaide is a leader in the rapidly growing field of evidence-based media quality measurement. Adelaide’s attention-based metric, AU, helps advertisers make better media investment decisions. AU is an omnichannel metric that evaluates thousands of ...
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