Audrey Boisumeau Joins Azerion as VP of Enterprise Solutions for UK and US
by on 21st Jul 2025 in News
Omnichannel advertising platform Azerion has appointed Audrey Boisumeau as VP of enterprise solutions for its UK and US operations.
With 15 years in the programmatic advertising industry, Boisumeau joins from demand side platform (DSP) Aidem where, as managing director for EMEA, she led the launch of the company in EMEA and the US. Previous roles also include senior sales and business development positions at supply side platform (SSP) OpenX, DSP Beeswax, and creative ad format specialist Inskin Media (acquired by Azerion in 2021).
At Azerion, Boisumeau will head up the drive for ongoing growth of the company’s Hawk DSP in the UK and US. This will focus on increasing the adoption of the platform by promoting and developing the technical capabilities, ongoing innovation and strategic partnership support that see it deliver solutions to meet customers’ evolving programmatic needs. Boisumeau will also reinforce Hawk’s strengths in digital, audio and digital out-of-home (DOOH) advertising as well as leverage new opportunities in the fast-growing connected TV (CTV) space.
Dean Nagib, UK country manager at Azerion, says: “Audrey’s deep expertise across the programmatic landscape, paired with a strong commercial mindset, makes her a fantastic addition to the Azerion team. She brings a clear and compelling vision for how we can further scale Hawk’s impact through innovation, strategic partnerships and a customer-first approach; this aptitude and experience will be of huge value as we continue to advance our vision for a smarter, more connected programmatic future.”
Boisumeau says: “The Hawk team has built an enviably strong foundation for the platform, and this is a great opportunity to accelerate its growth in the DSP market. This scaling up is underpinned by Azerion’s commitment to continuous product innovation, and its unique mix of agility, ambition and entrepreneurial energy. It’s also about putting the customer at the heart of what we do to ensure they maximise their programmatic operations and ambitions.”
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