Mantis Partners with PubMatic to Scale AI-Powered Contextual Targeting
by on 23rd Jul 2025 in News
Mantis, a leading provider of contextual advertising solutions with built-in brand safety and suitability, today (23 July, 2025) announced a strategic partnership with PubMatic, an independent technology company delivering digital advertising’s supply chain of the future.
The collaboration enables Mantis’s curated contextual segments to be activated directly within PubMatic’s data and curation solution, Connect, making real-time targeting across premium publisher inventory more effective, scalable, and intelligent than ever before.
This marks the first time Mantis has integrated with an SSP, an important milestone in the company’s growth and product offerings. Buyers can now seamlessly tap into Mantis’ contextual insights through curated deals, benefiting from unmatched brand safety and performance with enhanced reach or scale.
As the need for smarter, privacy-focused targeting increases, this partnership bridges the gap between content-level intelligence and the ad buying process. Traditional brand safety methods often rely on a broad, one-size-fits-all approach, cutting off valuable inventory and limiting performance. By integrating Mantis’s AI-powered intelligence directly into PubMatic’s platform, advertisers can now access nuanced, publisher-approved signals that reflect real content, and not just keywords. The result is better campaign outcomes and a more effective way for publishers to package and monetise their inventory.
“This is a foundational step in helping brands move beyond blunt tools toward smarter, publisher-aligned contextual targeting, and PubMatic was a natural partner for us,” said Fiona Salmon, Managing Director at Mantis. “Their scalable, flexible infrastructure lets us integrate seamlessly and bring our AI-driven intelligence to buyers in a powerful new way. Together, we're reducing supply chain friction and enabling publishers to monetise more effectively, while giving advertisers precise, brand-safe and suitable targeting aligned with real content and transparency. It’s a major leap forward in curated programmatic and a signal of where the industry is heading."
“We’re thrilled to partner with Mantis to bring their powerful contextual and brand safety capabilities to buyers through PubMatic’s Connect solution,” said Kofi Amoako, Regional VP, Audience Solutions, EMEA, at PubMatic. “With the growing need for smarter, privacy-focused targeting, this partnership delivers meaningful benefits to publishers whilst enabling buyers to seamlessly activate real-time, data-driven targeting.”
Early campaigns have already been launched across various sectors, including finance, retail, and technology, with strong engagement and reach indicators compared to traditional contextual tools.
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